Work We Like: The Lily
In case you weren’t following along, The Washington Post announced they would revive the The Lily, the first women-focused publication, originally issued from 1849 until 1853. The 2017 re-launch is positioned as “a new publication for millennial women that spotlights The Post’s a
In case you weren’t following along, The Washington Post announced they would revive the The Lily, the first women-focused publication, originally issued from 1849 until 1853. The 2017 re-launch is positioned as “a new publication for millennial women that spotlights The Post’s award-winning journalism on distributed platforms using custom visuals and bold imagery.” The Post relaunched The Lily with a new website, a weekly newsletter called Lily Lines, and a social media presence on Facebook, Instagram, Twitter and Medium.
A post shared by The Lily (@thelilynews) on Mar 17, 2018 at 10:46am PDT
A post shared by The Lily (@thelilynews) on Mar 30, 2018 at 9:37am PDT
We find ourselves coming back to The Lily as a great source of inspiration, for both its impressive visual design and excellent content curation, as well as its ability to seamlessly blend the publication’s mission with a nonpartisan representation of all American women.
As The Lily’s Editor-In-Chief Amy King states, “Our mission is two-fold: Empower with news and information and promote inclusivity by exposing diverse voices.” In an era where both local and national news is under fire for being ‘fake,’ for not telling the whole story, and for being too partisan, The Lily is saddled with the immense challenge of trying to tell women’s stories, shining a light on real, everyday news that affects different communities of women around the country. And what’s more, they’re doing it all under the name of one of the most prestigious publications in the country.
But, they’ve managed to make it work, and quite beautifully. With coverage of everything from global news in health and politics, to new music and movie releases, to sharp opinion pieces, they’ve built a strong foundation that accomplishes what they’ve set out to do— offer news that represents the perspectives and voices of all women.
Sara Wong for The Lily
The Lily’s design team has done an amazing job of creating a crisp, bold brand for The Lily online. Through their work with contributing artists and designers, they’ve integrated different visual elements into one strong, unified style that works beautifully across platforms. Check out some of our favorites below!
Representing communities is hard to do in a world that has become polarizingly partisan. We especially appreciate seeing a mainstream publication for women actually being run by women. Go, ladies! We’ll be following along.
Celebrate Divine Women Campaign
We recently kicked off work for Divine Chocolate, a global chocolate brand that distinguishes itself both by its delicious premium chocolate, as well as its unique co-operative business model— the company splits 40% of its ownership with Kuapa Kokoo, the Ghanaian farming co-op th
Influencers – Boody Baby
Two years ago, our long-standing client Boody, launched a line of super-soft, adorable basics for babies. As we began building out their social presence, we needed to think of ways to create content that weren’t limited to photos of cute onesies. Our challenge was to build a spac
Spotlight: DC Design Week 2017.
AIGA DC is gearing up for another annual Design Week! If you aren’t familiar with AIGA and its DC chapter, we recommend reading up! Workhorse partner Tj Cichecki has long been active in the AIGA community and now serves as a member of the DC chapter board. So what is Design Week?
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Work We Need: Design Thinking & Disaster Relief
To call the flooding in Houston a catastrophe, at this point, would almost be an understatement— all reports regard Hurricane Harvey as the worst storm event to ever occur in this country. It’s not just Texas that’s affected; any states lying on the gulf are going to have their h
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work we like: adx.
ADX – art design portland is a “collaborative makerspace and fabrication house where individuals and organizations make and learn.” The shop allows members to share tools, space, and experience to grow a community of makers. And it’s paying off. The space has done fabrication pro
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