Mood: Variable Typography

We’re excited about the rise and adoption of variable width typography. A revival of classic typography has been steadily seeping into web design which feels like we’ve entered a new era of digital type exploration and experimentation.

The new(ish) focus on typography is shifting the usual visual trickery in digital marketing and refining it into something that feels a little more trustworthy. We know great typography matters in print and big business is now finally catching on that it works digitally too. In order to convey a message, push an agenda, and sell a product you need to let type do the heavy lifting.

“Typography actually matters and big business is finally catching on”
Tj Cichecki, Creative Director – Workhorse

Unlike traditional print design, the structure of the web is always changing. Truly great typography must be able to adapt to these shifting needs, in real-time.