Starry Night Capital
Starry Night Team
Partner, Starry Night Capital
Amy Wu
Collector and Curator
Vincent Van Dough
Fund Administrators, Three Arrows Capital
Su Zhu
Kyle Davies
Shared Assets – Dropbox
Link to Dropbox folder for shared assets and final deliverables.
For access to Dropbox or other shared assets, email starrynight@wrkhrs.co
Starry night
Business Objective:
Starry Night Capital is assembling the world’s greatest NFT collection.
Project Overview
Starry Night Capital is a unique NFT fund hoping to collect premiere NFTs and hold them for several years. The creation of Starry Night signals a paradigm shift in the cultural and social landscape for art and technology.
Project Goal
To create an identity and immediate web presence for a new NFT fund that immediately reflects its inevitable cultural importance and future legacy.
Top Three Objectives
Embrace Internet Culture
There are no NFTs without the language and culture of the internet. This identity must embrace the breeding grounds of NFTS.
Immediate Legacy
The identity created needs to reflect what people already expect from museums, galleries, and other legacy institutions while still being steeped in internet culture.
Redefining Collections
Find novel ways to think of collections and collecting. Begin to think beyond the obvious examples of virtual galleries that look like museums and museum walls with printed internet images
Workhorse
Project Tasks
- Create a unique identity for Starry Night Capital
- Design and deliver a website that accurately reflects the goals of Starry Night Capital
Audience
Who is this project talking to?
Crypto and NFT Community
Being viewed as a leader in the space within the community is essential. The importance of the collection is well known, and the brand must reflect the internet legacy which the organization literally owns.
Investors and LPs
Starry Night has an opportunity to appeal to investors that are entering the NFT world by being established and having a plan that appeals to legacy institutions.
Journalists and Media
NFTs are still very new, and education and information coming from a reliable resource can help establish Starry Night as a go-to organization to introduce the general public to the world of NFTs, leading to media appearances, press mentions, and overall notoriety.
COMPETITORS
Who’s the competition?
Tone
How should we be communicating?
Starry Night Capital is a next-generation cultural institution that is fully aware of its importance and position to usher in a paradigm shift for art, culture, commerce, design, and technology.
Adjectives that best describe the feeling or approach:
- Irreverent
- Timeless
- Paradigm Shifting
- Intelligent
- Momentous
- Radical
- Transformative
- Enigmatic
Message