Mikey D. Centrella – Director of Product, Digital Innovation
Ulitimate Decision Makers
Ira Rubenstein, Chief Digital and Marketing Officer
Scott Nourse, Senior Vice President, Product & Innovation
Kristoffer Crosby, Director of Product, PBS Digital
Links to Key Resources
What is the project and why?
Portfolio site to share projects and products the the PBS Innovation Team has worked on. There’s currently no platform for the team to share their work.
Top Three Objectives
PBS Innovation team
What do they do?
Experiment and build prototypes for new technologies to be utilized by PBS and their affiliates.
Goals and Purpose of the Project
Who is this project talking to?
Who’s the competition?
What are they doing that we should be doing?
What should we be doing to differentiate ourselves from our competitors?
Embrace the non-profit and PBS brand. Leverage the well known characteristics and history of the organization to position your knowledge building as part of the ongoing story of PBS.
How should we be communicating?
We should be exuding confidence in our failures as successes, framing them all as building and sharing of knowledge. The PBS Innovation Team is a top-level team of experts within an organization that many believe is brimming with experts.
What adjectives describe the feeling or approach?
What are we saying with this piece?
PBS’s Innovation Team is the next logical step in the work PBS has been doing over the course of their existence–building and sharing knowledge with the public.
What should the audience takeaways be?
The PBS Innovation Team is researching, building, and utilizing the next generation of digital tools for the public good.
March 1, 2021
March 11, 2021
Creative Brief and Timeline
March 23, 2021
Project Definitions and Requirements
April 2, 2021
April 6, 2021
Client Feedback/Approval (Moodboard)
April 13, 2021
Visual Identity, Web Design Direction, Wireframes Presentation
April 15, 2021
April 19, 2021
Visual identity Refinements
April 20, 2021
April 30, 2021
Design and Prototype Presentation
May 4, 2021
May 7, 2021
Final Design and Prototypes Approved
May 14, 2021