Links to Key Resources
What is the project?
Neurogazer is officially launching their products in June and they are looking to Workhorse to create a new brand identity, marketing website, and two initial products—a designed Brain Analysis Report and user portal and dashboard.
What is the goal of this project?
Create an identity for Neurogazer and help design an initial family of products.
Top Three Objectives
What do they do?
Neurogazer uses neuroscience to make the brain accessible to everyone.
Purpose of the Project
Who is this project talking to?
Who’s the competition?
While there is no direct competition to Neurogazer, there are a handful of analogous companies.
What are they doing that we should be doing?
The most direct competition offers sharable actionable information for their clients to immediately use.
How should we be communicating?
Neurogazer needs to position itself as an intelligent and trusted guide, who will be walking people through a journey into their brain.
We need to be aware that this may be the first time someone is getting to know their brain this well, and they will be looking to Neurogazer not only for data but also for guidance and interpretation.
What adjectives describe the feeling or approach?
What are we trying to say?
Neurogazer is for the curious minded.
What should the audience takeaways be?
March 30, 2021
April 7, 2021
Creative Brief and Timeline
April 8, 2021
Client Feedback/Approval (Creative Brief)
April 14, 2021
Brand Language and Moodboard Presentation
April 15, 2021
Client Feedback/Approval (Moodboard)
April 21, 2021
Identity Direction Presentation
April 23, 2021
April 28, 2021
Refined Identity Design
April 28, 2021
May 12, 2021
Homepage and User Portal Prototype Presentation
First Draft of BAR Report
May 13, 2021
May 19, 2021
Second Draft of BAR Report
May 20, 2021
June 1, 2021
Hand-off to Dev
Final BAR Report