fbpx

+Drop Brand Guidelines

Updated July 2021

Created by Workhorse

Concept

Hi. We’re +Drop.

We specialize in out-of-the-box and unexpected moments.

We design, produce, and fulfill unboxing experiences that are outstanding and we make it look easy. We create expereiences that are big, bold, creative and game-changining, all while making it easy, visible, and streamlined.

Simply put - we love this.

What adjectives describe the brand?

What we believe in.

Merch is not just a product with a logo on it, but part of the full brand experience.

Merch can be a one-two punch of revenue and brand awareness.

Merch can help you build and create fans of your brand

These are our people. ​

We find that our favorite folks are companies, causes, and friends in the industry.​

We specialize in thoughtful merch, curated kits, and flawless delivery to doorsteps of people like these: Donors, Influencer Audiences, Employees, Stakeholders, and Potential Leads.​

Typography

Prompt

Prompt is a neutral, yet friendly Grotesque style typeface that includes a Sans, Sans Condensed, Mono, and Serif and has excellent legibility in print, web and mobile interfaces.

Extra Bold All Caps Usage

  • Product Title and Headlines
  • Added Emphasis

Light Best Usage

  • Body Copy
  • Long Form Writing

A B C D E F G H I J K L M O P Q R S T U V W X Y Z

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9.

IBM Plex Sans Condensed

IBM Plex™ is an international typeface family designed by Mike Abbink, IBM BX&D, in collaboration with Bold Monday, an independent Dutch type foundry. Plex was designed to capture IBM’s spirit and history, and to illustrate the unique relationship between mankind and machine—a principal theme for IBM since the turn of the century. The result is a neutral, yet friendly Grotesque style typeface that includes a Sans, Sans Condensed, Mono, and Serif and has excellent legibility in print, web and mobile interfaces.

Semi Bold Best Usage

  • Large headlines or display text
  • Added Emphasis

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9.

IBM Plex Sans Mono

IBM Plex™ is an international typeface family designed by Mike Abbink, IBM BX&D, in collaboration with Bold Monday, an independent Dutch type foundry. Plex was designed to capture IBM’s spirit and history, and to illustrate the unique relationship between mankind and machine—a principal theme for IBM since the turn of the century. The result is a neutral, yet friendly Grotesque style typeface that includes a Sans, Sans Condensed, Mono, and Serif and has excellent legibility in print, web and mobile interfaces.

Best Usage

  • Numbers
  • Metadata and secondary information

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9.

Magenta
#F92A82
RGB: 249, 42, 130
CMYK: 2%, 86%, 9%, 0%,

Purple
#9b1edf
RGB: 155, 30, 223
CMYK: 38%, 90%, 0%, 0%,

Pink
#FF62F9
RGB: 255, 98, 249
CMYK: 1%, 64%, 0%, 0%,

Deep Purple
#430481
RGB: 67, 4, 129
CMYK: 79%, 95%, 4%, 0%

White
#FFFFFF
RGB: 255, 255, 255
CMYK: 0%, 0%, 0%, 0%

Grey Black
#212121
RGB: 33,33,33
CMYK: 67%, 53%, 54%, 62%