Director of Talent and Creative Culture
Ulitimate Decision Makers
Client Services and Co-founder
Links to Key Resources
What is the project?
Advoc8 is an experiential marketing agency. +Drop, formerly known as MerchRaise, is their merchandising division, creating customized merchandise (unboxing) experiences.
What is the goal of this project?
+Drop needs to stand on its own, away from Advoc8, and be more external facing. The new name and identity needs be relevant to their audience and services 5-10 years from now, as it grows and evolves.
Top Three Objectives
What do they do?
+Drop designs, produces, and fulfills unboxing experiences.
What are we doing?
Who is this project talking to?
Who’s the competition?
How should we be communicating?
We want to get across the feeling that this is a thoughtful way to connect with your customers. We want to be seen as a “godsend” for merch.
What adjectives describe the feeling or approach?
What are we trying to say?
+DROP - Unexpected moments, unboxed
What should the audience takeaways be?
April 28, 2020
May 6, 2021
Creative Brief and Timeline
May 12, 2021
Brand Language and Moodboard Presentation
+ Content Planning Conversation
May 21, 2021
Identity Concept Directions and Wireframes Presentation
May 27, 2021
Identity Refinements and Webpage Look & Feel
+ Content Planning Check-in
June 2, 2021
Final Identity Delivery + Webpage Refinements Presentation
June 15, 2021
Website Soft Launch
Webpage will be ready for public view