Client Contact
Joe Greeley
Director of Talent and Creative Culture
Carolyn Hallowell
Creative Director
Ulitimate Decision Makers
Ben Adams
Client Services and Co-founder
Links to Key Resources
Shared Assets Dropbox
Folder to share documents, assets, and final deliverables
overview
What is the project?
Advoc8 is an experiential marketing agency. +Drop, formerly known as MerchRaise, is their merchandising division, creating customized merchandise (unboxing) experiences.
What is the goal of this project?
+Drop needs to stand on its own, away from Advoc8, and be more external facing. The new name and identity needs be relevant to their audience and services 5-10 years from now, as it grows and evolves.
Top Three Objectives
Communicate the advantage of curated kits.
Emphasize the seamless experience of +Drop
Help clients connect with their customers, communities, and fans
+Drop
What do they do?
+Drop designs, produces, and fulfills unboxing experiences.
Workhorse
What are we doing?
- Create a unique identity for +Drop
- Designing and delivering a long-scroll, single-page marketing website for +Drop
Audience
Who is this project talking to?
Corporate and Non-Profit Customers
+Drop are uniquely positioned to add a lot of value to this customer's typical branded merch needs.
Tech Focused Milennial
This customer requires more strategy and curation, with an emphasis on being able to connect with their lifestyle and habits. This customer may also be much more wary of contemporary issues, which may affect the way they view merch in general, such as sustainability and causes.
Other Agencies
We are well positioned to add an experiential layer to many agency client projects through merch.
COMPETITORS
Who’s the competition?
Tone
How should we be communicating?
We want to get across the feeling that this is a thoughtful way to connect with your customers. We want to be seen as a “godsend” for merch.
What adjectives describe the feeling or approach?
- Easy
- Visible
- Streamlined
- Efficient
- Trackable
- Unexpected
- Bold
- Creative
- Game Changing
- Level Up
Message
