01The Transitioning Federal EmployeeFederal employee moving to the private sectorRising
A current or recently separated fed facing a reduction in force, a reorganization, or plain uncertainty. They have a decade of real federal accomplishments and a resume built for USAJOBS, not for a private recruiter who reads it in six seconds. The move is not a step down. Their federal experience is the most valuable thing on the page, once it is translated.
RIFs and federal uncertainty are creating real demand right now. The federal-to-private move is exactly the brand's expertise, and these readers already trust it.
A private-sector resume that translates federal work into outcomes a hiring manager recognizesStraight talk about timing, severance, and the market as it is right nowConfidence that the federal years count for more, not lessBeing told to hide or downplay the federal experienceGeneric career-pivot advice with no federal fluencyPanic framing that treats the move as a demotion
02The Senior ExecutiveSES candidate or senior leader, federal or privateRising
A senior leader applying to the Senior Executive Service, or carrying executive-level federal experience into the private sector. The documents are heavier and the stakes are higher: ECQs, the five-page narrative, the two-page executive resume. They expect a partner who has written at this level for years and who treats their time accordingly.
High-value vertical that spans both worlds. Was buried under federal-resumes; the demand and the price point earn it a focus of its own.
ECQs and executive narratives that survive an OPM or board reviewAn experience that matches the seniority of the workA clear, fast path through a high-stakes processTemplated advice aimed at mid-career applicantsAnyone who has not actually written ECQsBeing handled like a transaction
03The Career-Advancing ApplicantFederal job seeker, GS-7 through GS-15Core
Someone with real accomplishments and no clear way to fit them into a federal resume. Mid-career or moving into government, facing OPM rules, GS levels, and a USAJOBS form that does not reward modesty. They want to serve, and they want the work they have already done to count.
Still the base of the practice. No longer the whole story, but the proof that everything else is built on.
A federal resume that passes HR screening and still reads like themPlain explanation of the process, the documents, and the windowConfidence the work is in expert handsGeneric resume advice that ignores federal rulesJargon for its own sakeBeing talked down to
04The Agency Training LeadFederal agency HR, procurement, or workforce-development leadDemoting
Responsible for finding qualified candidates and training the people already inside the agency. They buy SES ECQ workshops, trainer certifications, and curriculum on a government rate and a government timeline. They need a partner who has done this for decades and can show the receipts.
B2B agency training is softer under the current federal posture. Kept on the roster, but not a primary focus this cycle.
Proven curriculum and a credentialed trainer benchCapability statements and clean federal contractingA partner who understands procurement and complianceUnproven vendorsMarketing fluff over substanceAnything that cannot survive a compliance review
05The Certified Trainer-CoachTen Steps Certified Writer, Trainer, or Coach (CFRW, CFJST, CFCC)Demoting
An educator or career-services professional who teaches the federal job search using the Ten Steps curriculum. They earned their certification through the program and carry the methodology into resource centers, military transition offices, and private practice. They are both the brand's audience and its extension into the field.
The community that carries the method into the field. Valued, but not a growth lane this cycle.
Current curriculum and certification renewalTeaching materials, certificates, and presentation decksAn active community and ongoing supportStale content that falls behind OPM changesBeing certified and then left without support