Workhorse//Brand book/v1.1.0
./01

Strategy & Voice

2 disciplines

Brand Strategy

#brand-strategy

The first-ever federal resume writing service.

/01Audience · 5 segments
01
The Transitioning Federal EmployeeFederal employee moving to the private sectorRising

A current or recently separated fed facing a reduction in force, a reorganization, or plain uncertainty. They have a decade of real federal accomplishments and a resume built for USAJOBS, not for a private recruiter who reads it in six seconds. The move is not a step down. Their federal experience is the most valuable thing on the page, once it is translated.

Reductions in force and federal uncertainty are creating real demand right now. The federal-to-private move is exactly the brand's expertise, and these readers already trust it.

A private-sector resume that translates federal work into outcomes a hiring manager recognizesStraight talk about timing, severance, and the market as it is right nowConfidence that the federal years count for more, not lessBeing told to hide or downplay the federal experienceGeneric career-pivot advice with no federal fluencyPanic framing that treats the move as a demotion
02
The Senior ExecutiveSES candidate or senior leader, federal or privateRising

A senior leader applying to the Senior Executive Service, or carrying executive-level federal experience into the private sector. The documents are heavier and the stakes are higher: ECQs, the five-page narrative, the two-page executive resume. They expect a partner who has written at this level for years and who treats their time accordingly.

High-value vertical that spans both worlds. Was buried under federal-resumes; the demand and the price point earn it a focus of its own.

ECQs and executive narratives that survive an OPM or board reviewAn experience that matches the seniority of the workA clear, fast path through a high-stakes processTemplated advice aimed at mid-career applicantsAnyone who has not actually written ECQsBeing handled like a transaction
03
The Career-Advancing ApplicantFederal job seeker, GS-7 through GS-15Core

Someone with real accomplishments and no clear way to fit them into a federal resume. Mid-career or moving into government, facing OPM rules, GS levels, and a USAJOBS form that does not reward modesty. They want to serve, and they want the work they have already done to count.

Still the base of the practice. No longer the whole story, but the proof that everything else is built on.

A federal resume that passes HR screening and still reads like themPlain explanation of the process, the documents, and the windowConfidence the work is in expert handsGeneric resume advice that ignores federal rulesJargon for its own sakeBeing talked down to
04
The Agency Training LeadFederal agency HR, procurement, or workforce-development leadDemoting

Responsible for finding qualified candidates and training the people already inside the agency. They buy SES ECQ workshops, trainer certifications, and curriculum on a government rate and a government timeline. They need a partner who has done this for decades and can show the receipts.

B2B agency training is softer under the current federal posture. Kept on the roster, but not a primary focus this cycle.

Proven curriculum and a credentialed trainer benchCapability statements and clean federal contractingA partner who understands procurement and complianceUnproven vendorsMarketing fluff over substanceAnything that cannot survive a compliance review
05
The Certified Trainer-CoachTen Steps Certified Writer, Trainer, or Coach (CFRW, CFJST, CFCC)Demoting

An educator or career-services professional who teaches the federal job search using the Ten Steps curriculum. They earned their certification through the program and carry the methodology into resource centers, military transition offices, and private practice. They are both the brand's audience and its extension into the field.

The community that carries the method into the field. Valued, but not a growth lane this cycle.

Current curriculum and certification renewalTeaching materials, certificates, and presentation decksAn active community and ongoing supportStale content that falls behind OPM changesBeing certified and then left without support

Voice & Messaging

#voice-messaging

Tone: Charismatic, Empowering, Plainspoken.

/01Voice · character + tone
“The Resume Place is cut-and-dried but certainly not dry or dull.”
Tone
  • Charismatic
  • Empowering
  • Plainspoken
Character traits
  • 01Honest
  • 02Charismatic
  • 03Empowering
  • 04Invigorating
  • 05Irreverent
  • 06Timeless
  • 07Visionary
  • 08Authentic
  • 09Intelligent
  • Lead with the work. Federal hiring is technical. Name the rule, the document, the window. Earn the reader’s time with a specific signal.
  • Hold the warmth. Fifty years of helping people serve. The voice respects the seriousness of the moment without losing its humanity.
  • Plainspoken authority. No federal jargon for its own sake. Short sentences. Direct verbs. Sources cited when stakes are high.
  • Headlines state it plainly. One plain statement per headline. No clever two-part fragments ('Federal is the proof. It travels.'), no italic or colored-accent treatment on part of the line. State the fact and let it carry.
  • No em dashes. Use commas, colons, or periods instead. Applies to all copy: body, captions, data, headlines.
  • The method is human. Never foreground AI process in client-facing service copy. Describe the work in human terms: the writer analyzes, we trim, we translate.
  • resume, not résumé. Write 'resume', never 'résumé'. No accents, anywhere. Client mandate (Kathryn, note #22371).
./02

Brand & Identity

3 disciplines

Brand Identity

#brand-identity

29 brand colors carrying the system.

/01Palette · 29 tokens · click to copy hex

Typography Systems

#typography-systems

5 type roles across the family.

/01Typography · 5 cuts
DisplayMessina Sans Black900 · Lineto · Roman WilhelmHero headlines and the wordmark.

Federal careers, served.

HeadlineMessina Sans SemiBold600Section headlines, subheads, emphasis.

Honoring the legacy. Writing the next chapter.

EditorialMessina Serif400Long-form publishing and federal-aesthetic moments.

A brand that has held a category since 1971.

BodyMessina Sans Book400Workhorse copy across editorial print, marketing, and product UI.

Five service entry points, one homepage. The Ten Steps shelf has anchored federal career publishing for decades.

MonoMessina Sans Mono400House treatment is all-caps with extra tracking.

OPM · SES · ECQ · CFJST · CFCC

Logo & Marks

#logo-marks

Marks, variants, and the sub-brand systems they anchor.

/01Marks · 3 families · 9 variants · hover to download
WordmarkThe primary brand mark. Use for the largest and most recognizable applications.
Wordmark · Wordmark, Orange
Wordmark, Orangesvg
Wordmark · Wordmark, Blue
Wordmark, Bluesvg
Wordmark · Wordmark, Reverse on Midnight
Wordmark, Reverse on Midnightsvg
LogomarkThe circle-checkmark logomark. Shorthand for the identity. Used at small sizes and on collateral where the wordmark would crowd the layout.
Logomark · Logomark, Orange
Logomark, Orangesvg
Logomark · Logomark, Blue
Logomark, Bluesvg
Logomark · Logomark, Reverse
Logomark, Reversesvg
Logomark + Wordmark LockupUse the documented lockup files when both marks need to appear together.
Logomark + Wordmark Lockup · Lockup Horizontal, Orange
Lockup Horizontal, Orangesvg
Logomark + Wordmark Lockup · Lockup Stacked, Orange
Lockup Stacked, Orangesvg
Logomark + Wordmark Lockup · Lockup With Tagline, Orange
Lockup With Tagline, Orangesvg
  • system · Curriculum + Certification ProgramTen Steps to a Federal Job®
  • system · Free tool, Resume Toolbox familyCCAR Accomplishment Builder
  • system · Agency training programExecutive Leadership Training Program (ELTP)
  • system · Learning platformResume Place Online Learning
./03

Systems

1 discipline

Design Systems

#design-systems

The brand as a live design system: color roles, type, spacing, motion, and components. Open the full system for the complete spec.

/01Design system · preview
Color roles
background#FFFFFF
foreground#010203
primary#F94D00
primary-focus#C04000
primary-content#FFFFFF
secondary#1C3664
secondary-focus#0F264C
secondary-content#FFFFFF
accent#B35C44
accent-focus#C04000
accent-content#FFFFFF
neutral#5B5E60
neutral-focus#010203
neutral-content#FFFFFF
card#FFFFFF
card-foreground#010203
muted#F4F4F0
muted-foreground#5B5E60
border#D2D9DB
input#D2D9DB
ring#F94D00
destructive#C04000
destructive-foreground#FFFFFF
Open the full design system23 color roles · 13 spacing steps · 5 radii · 8 motion tokens · live components
./04

Digital Product

1 discipline

Web Design

#web-design

The brand as a working system: tokens become content patterns and product screens. How the brand and the work connect.

The brand, applied. The same patterns and screens that run the live design system.Open the full design system

Patterns

Composed patterns

The applied design studies, ported onto the platform and driven entirely by the tokens above. Two registers: the document stays ATS-quiet (ink, Messina, mono federal data); the frame carries the brand (navy ground, bright-blue signal, tangelo as a whisper).

Accent discipline · buttons & pills

Tangelo is rare: one primary action per view. Bright book-cover blue carries the signal; navy is the ground. Condensed handles acronyms and editions.

Composes
ButtonPillMono noteCondensed labels
Start your résumé →Bright blueNavyQuietText link →
Ten StepsOPM ruleSES · ECQWebinarArchive

ONE tangelo action per view. Bright blue carries the signal. Navy is the ground.

Federal job block · the mono data strip

The metadata a federal résumé must carry — series/grade, hours per week, salary, supervisor may-contact — set in Messina Mono as a bordered strip. The title is the one Serif moment in the document body.

Composes
Serif titleMono stripCondensed cell labels
Management & Program Analyst
Bureau of Land Management — U.S. Dept. of the Interior
May 2021 – Present
Series · GradeGS-0343-12
Hours / week40
Salary$98,496 / yr
May contactYes

CCAR accomplishment · result in the signal

Four labeled beats — Context · Challenge · Action · Result — so a hiring manager scans it in six seconds. Only the quantified result carries the bright-blue signal.

Composes
Serif folioCondensed beat labelsMono metricSignal blue
01Cleared a 14-month FOIA backlog and ended the bureau’s litigation exposure.
ContextBureau carried 1,200 overdue FOIA requests across three field offices.
ChallengeNo triage system; two pending lawsuits and an open IG audit finding.
ActionBuilt a priority-scoring workflow; trained 6 records staff; set weekly SLAs.
ResultCut the backlog 38% in two quarters with zero new litigation referrals.

Analysis rail · frame register

Lives only in the frame, never on the paper. Big thin-Serif match numeral in bright blue (same family as the marketing hero stats); covered keywords sit calm, a single required-but-missing term is the one tangelo whisper.

Composes
Serif numeralSignal meterMono keyword chipsTangelo gap
Match score
96%to the
announcement
Keyword coverage · 11 / 12
program analysisFOIArecords mgmtdata visualizationGS-0343auditstakeholder! data governance

Screens

Real screens

Composed pages built from the foundations, components, and patterns above. Live, not stills. The marketing homepage and the résumé workbench — the two surfaces the whole system exists to serve.

01
Marketing homepage

We wrote the book on the federal résumé.

The marketing surface. The light editorial hero with its USAJOBS-ready preview card and serif proof stats, the navy Ten Steps books band with bright-blue covers, the "not dry, nor dull" character quote, the three-practice pillars, the core-services icon system, the articles and live-events bands, and the darkest-ground CTA. Navy is the ground; tangelo whispers once per view.

resumeplace.com
The original federal resume service · since 1971ArticlesAboutContactMy workspace202 · 491 · 6498
The Resume Place
CertificationGovernment TrainingBooks
Start your resume →
The original federal resume serviceRP / Est. 1971

Start with the resume you already have.

Drop in your current resume and we read it on the spot: roles, accomplishments, series and grade, into a structured, federal-ready profile you confirm in a minute. No blank form.

1971First federal service
50+yrsTracking OPM rules
8th ed.Ten Steps guidebook
Start hereDrop your resume here, or click to choosePDF or text · up to 10 MB · stays private to your account
Or
Skip ahead: work with a certified writer · $210/hr
Since 1971The original federal resume service
Ten Steps®The methodology agencies train on
CertifiedFederal job search trainers and coaches
HundredsOf federal careers advised, and counting
Federal career articlesUpdated weekly
Browse all articles →

The latest federal career articles.

America 250July 2026 · Federal service

The Constitution is important for federal employees today.

On July 4, 2026, the nation marks 250 years since the Declaration of Independence. What the founding documents ask of public servants today.

Read the blog →
SESGuide

Writing the 2-page SES resume

The Senior Executive Service has its own rules. A field guide.

Read the blog →
HiringAnalysis

USAJOBS in 2026: the keyword math

How the automated screen reads your resume before a human does.

Read the blog →
The Resume Place newsletter

Federal career guidance, in your inbox.

New blogs on federal resumes, SES applications, USAJOBS, and hiring news, from the firm that wrote the book. No spam. Unsubscribe anytime.

Join federal jobseekers who read Kathryn Troutman’s guidance first.

01
Who we serve
RP / Audience

Fifty years of federal resumes. Now for every career move.

Fifty years inside the federal hiring system taught us how a resume wins. That expertise now works across the whole field, from the first federal job to the senior executive panel, and out into the private market.

Federal

Federal job seekers

The original federal resume service. We write the two-page OPM format, target the announcement, and frame your service so a hiring manager sees it in six seconds.

See the work →
Federal ↔ Private

Transitions, both directions

A reduction in force, a planned move, or a step back into government. Your federal years are the most valuable thing on the page, once they are translated for the recruiter reading them.

See the work →
Executive

SES & senior executives

The ECQs, the executive core qualifications, and the interview simulation. The senior application is its own discipline, and we have run it for decades.

See the work →
Private industry

Private-sector careers

A resume built for the private market and the people who read it fast. The same rigor that clears a federal panel, aimed at a hiring manager and an ATS.

See the work →
Military spouse

Military spouses

The four federal hiring paths for active-duty spouses, and how to win on each. The book that mapped them is ours.

See the work →
Early career

Recent grads & early career

Pathways, internships, and the first federal job. We turn a short record and an education into a resume that ranks.

See the work →
02
What changed
RP / The rules

The federal resume rules changed in 2026.

The 2026 guidance rewrites how a federal application is supposed to read. We have tracked every OPM format era since 1971, so when a rule moves we already know what it means for your page.

Format2026

The two-page federal resume

Agencies are moving off the old five-page outline to a tight two-page format. Every accomplishment now has to earn its line. We have written to this length since the day it was announced.

Narrative2026

Federal essay resumes

Some announcements now ask for a short narrative in place of a duties list. It reads like a story and scores like a qualification. Most applicants have never written one. We have.

Language2026

Plain-language applications

The new guidance pushes for skills-based, plain-language packages over jargon and acronyms. A clearer page that a human and an ATS both read the same way.

Read what the new rules mean for your application →
03
How it works
RP / The method

A certified writer writes your resume, start to finish.

Washington, DC · the people in the work
  1. 01
    Share

    Hand us what you have

    Drop your current resume up top, or come as you are. We read your roles, dates, series and grade. No blank form to fight.

  2. 02
    Strategize

    A certified writer reads it against a real posting

    One hour with a consultant who measures your history against the announcement and names exactly what wins the referral.

  3. 03
    Delivered

    We write your federal-format draft

    You get a finished, OPM-correct resume written to the current two-page format, not a template, not a wizard. Written for you.

Start a consultation →$210 · one hour · certified writer
Washington, DC · since 1971

Fifty years inside the rules, beside the people who live them.

Federal applicants, transitioning service members and their spouses, senior executives, and the trainers who teach them. This is the work, every day.

A Resume Place writer working through a federal resume with a client
One-on-one coaching
A Resume Place instructor leading a federal job-search class
Training the workforce
A candidate preparing for a federal interview
Ready for the interview
A military family weighing federal job options together
Spouses and families
1971Started on K Street, by hand
11OPM format eras tracked
2 ppToday's federal format
04
We wrote the book · order direct
RP / Bookstore

The books the field still trains on.

Jobseeker’s Guide, 10th Edition cover
Ten Steps

Jobseeker’s Guide, 10th Ed.

Ten Steps to a Federal Job® — the methodology agencies still train on, for military and spouses.

From$21.95
Federal Resume Guidebook, 8th Edition cover
Best seller

Federal Resume Guidebook, 8th Ed.

The book on the two-page federal resume. Keyword sets, accomplishment stories, real before-and-afters.

From$21.95
The Stars Are Lined Up for Military Spouses, 3rd Edition cover
Military spouse

The Stars Are Lined Up for Military Spouses®

The federal job search for active-duty spouses: the four hiring paths and how to win on each.

From$15.95
Transitioning Your Federal Resume to Private Industry cover
Transition

Transitioning Your Federal Resume

Moving between federal and private industry: how to convert the record so the other market reads it.

From$29.95
Shop all books →
05
For agencies
RP / Agency training

Train the team that writes the resumes.

For twenty-five years we have taught federal HR offices, workforce centers, and career staff the same method we use for clients. Off-the-shelf courses on the two-page federal resume, USAJOBS, SES ECQs, and behavior-based interviews, delivered on site or live online.

Full-day intensiveHalf-day workshop90-minute virtual class
On the GSA Schedule · WOSB · SAM-registered
Bring training to your agency →
Agencies we have trained
  • Dept. of Health & Human Services
  • Transportation Security Admin.
  • Naval Criminal Investigative Service
  • Dept. of Transportation
  • US Navy SeaPort
  • Federal HR & workforce centers
06
Teach the method
RP / Certification

Get certified to train others.

Since 2002 we have certified career counselors, workforce staff, and HR teams to teach federal resume writing and the federal job search. A three-day program, train-the-trainer, with the books, the agenda, and the credential to run it yourself.

3-day certification · curriculum + license included
See certification dates →
Certified Federal Career Trainer and Coach
Certified Federal
Career Trainer
and Coach
CFJST®

Certified Federal Job Search Trainer

For workforce, employment, and transition counselors who teach the federal job search.

CFRC®

Certified Federal Resume Coach

For coaches and HR staff who write and review the federal resume one-on-one.

07
Success stories
RP / Testimonials

In their words.

Success story
“More than a half-dozen federal job offers.
On working with Kathryn directly
Kathryn Troutman, the owner of The Resume Place, literally wrote the book on federal resume writing. Her personalized feedback and coaching has been absolutely invaluable in helping me receive more than a half-dozen federal job offers (and still counting). Particularly in a few instances when I feel I’ve hit a wall, Kathryn always seems to know what I’m doing wrong and how to fix my mistake.
An offer the next day.
We discussed and reworked my resume, also developing a suitable cover letter. I sent it out to four potential employers, and I was amazed to receive an outstanding offer the next day. True story, and I am grateful to Resume Place for the exceptional result.
A federal resume in under a week.
Rita dedicated herself to understanding my concerns with my old resume. In under a week, she took my federal employment history with its disparate collection of duties and accomplishments and helped me craft an easy-to-read professional resume.
On working with Rita Chambers
Ready for an SES interview.
Before a key agency Senior Executive Service interview, Kathryn efficiently designed an interview simulation, application, and post-op review. Her no-nonsense guidance provided lifelong tips on the “Last 5 Percent” interview elements crucial to placement success. I could tell the positive difference during the extensive agency interview that followed.
Jim S.
No more guessing

Work with the experts who wrote the federal resume.

A free estimate, a certified consultant, and fifty years of knowing exactly what the next rule change means for your application.

Get a free estimate →Call 202 · 491 · 6498
The Resume Place
Federal careers,
served since 1971.
Resumes
  • Federal Resumes
  • Private Industry
  • SES & Executives
  • Consultation
Learn
  • Books & Guides
  • Get Certified
  • For Agencies
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Company
  • Our story
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  • Contact
© 1971–2026 The Resume Place, Inc.Brand v1.1 · Messina · Washington, DC
02
The résumé workbench
Centerpiece

A two-page federal résumé, set in the system.

The centerpiece, and the artifact at the center of the business. The two registers made visible: a disciplined ink-on-paper federal résumé (Serif masthead, Mono metadata strips, CCAR accomplishments with the win in bright-blue) held inside the expressive navy frame — match score, keyword coverage, format checks, and the one tangelo whisper on a missing required keyword. Runs on JSON Resume plus a federal extension.

app.resumeplace.com/builder/rivera-jordan
The system, applied to the product · not the page

The brand sells résumés.
So the system has to set one.

The marketing tile dressed the homepage. This layer dresses the artifact at the center of the business: the two-page federal résumé, the structured information beneath it, and the analysis that proves it. It runs on JSON Resume plus a federal extension, and it works in two registers.

Document register

Ink on paper. ATS-safe.

The résumé itself stays disciplined so USAJOBS and applicant-tracking systems parse it cleanly: black ink, one navy rule, Messina Serif for the name, Mono for federal data. No bleeds, no orange, no decoration.

Frame register

The brand, full voice.

Everything around the document carries the expressive system: navy workbench, bright-blue match score, tangelo reserved as a whisper for one thing only, a required keyword that is missing.

02
The artifact · document register inside the frame

A two-page federal résumé, set in the system.

RP-DS / Document
rivera_jordan · federal · 2pp.pdf
USAJOBS readyReviewed · Certified CoachExport →
Jordan A. Rivera
Program Analyst · GS-0343-13 · Announcement DOI-25-IM-12384
Arlington, VA 22203[email protected](202) 555-0148US CitizenVeterans’ Preference: 5-pt (TP)Highest grade held: GS-12
Professional summaryfiled · profile

Management and program analyst with nine years of federal service in the Department of the Interior, specializing in records administration, FOIA compliance, and operational data. Proven record building triage systems and dashboards that clear backlogs and survive audit. Seeking a GS-13 program analyst role applying data governance to bureau-wide reporting.

Work experience2 positions · federal format
Management & Program Analyst
Bureau of Land Management — U.S. Department of the Interior · Washington, DC
May 2021 – Present
Series · GradeGS-0343-12
Hours / week40
Salary$98,496 / yr
SupervisorD. Whitfield · (202) 555-0102
May contactYes
01Cleared a 14-month FOIA backlog and ended the bureau's litigation exposure.
ContextBureau carried 1,200 overdue FOIA requests across three field offices.
ChallengeNo triage system; two pending lawsuits and an open IG audit finding.
ActionBuilt a priority-scoring workflow in the case system; trained 6 records staff; set weekly SLAs.
ResultCut the backlog 38% in two quarters with zero new litigation referrals.
02Stood up the bureau's first operational data dashboard.
ContextLeadership reported field metrics by hand from 11 spreadsheets each month.
ChallengeNo single source of truth; figures disagreed across offices.
ActionDefined shared definitions, modeled the data, and shipped a self-serve dashboard.
ResultReclaimed ~30 hrs/mo of analyst time; adopted by 4 field offices.
Program Support Specialist
National Park Service — U.S. Department of the Interior · Denver, CO
Jul 2017 – May 2021
Series · GradeGS-0343-11
Hours / week40
Salary$72,030 / yr
SupervisorM. Okafor · (303) 555-0188
May contactYes
03Ran the grant-closeout process for a $14M regional program.
Context42 grants approaching closeout deadlines across the Intermountain Region.
ChallengeManual tracking risked de-obligation of unspent funds.
ActionBuilt a closeout checklist and calendar; coordinated 9 grantees and finance.
ResultClosed 100% on time; preserved $2.1M in at-risk funds.
Jordan A. Rivera · Program AnalystPage 1 of 2 · DOI-25-IM-12384
Educationfiled · degrees
M.P.A., Public Administration
University of Colorado Denver
2017
B.A., Political Science
University of Maryland
2012
Certifications & trainingmono · credentials
PMP · 2022FAC-COR Level IITen Steps to a Federal Job® · CFJSTTableau Desktop Specialist
Skillskeyword coverage → see rail
FOIA administrationRecords managementProgram analysisData visualizationGrant closeoutStakeholder coordinationData governance — not yet evidenced
Referencesavailable on request

Supervisory references listed under each position above; both authorized for contact. Additional professional references furnished on request per agency standard.

Jordan A. Rivera · Program AnalystPage 2 of 2 · Generated by The Resume Place
Written to
Program Analyst, GS-13
DOI-25-IM-12384 · Dept. of the Interior · closes Jun 30
Match score
96%to the
announcement
Keyword coverage · 11 / 12
program analysisFOIArecords mgmtdata visualizationGS-0343auditstakeholder!data governance
Format checks
Two-page format2 / 2 pp
Federal fields completehrs · grade · sup
All accomplishments CCAR3 / 3
Add a "data governance" example1 gap
Draft the missing example with a coach

Same colors and type as the marketing tile. The difference is discipline: inside the paper, the system goes quiet so a machine can read it. Around the paper, it speaks.

04
The rules that keep it honest

Four laws of the résumé layer.

RP-DS / Doctrine
01

The paper stays quiet.

Inside the document: ink, one navy rule, no bleeds, no orange. If a machine can’t parse it, the design failed. The brand lives in the frame.

02

Mono is the federal data.

Grade, hours, salary, supervisor, dates. The fields that make a résumé federal are the fields that earn the monospace, set as a bordered strip on every job.

03

Blue marks the win.

One signal color in the body, and only on a quantified result. Everything a hiring manager should catch in six seconds is bright-blue, nothing else competes.

04

Tangelo only whispers a gap.

The accent never decorates the résumé. It appears once, on a required keyword that’s missing, because the brand’s job is to point at the next thing to fix.

./05

Content & Editorial

17 shown / 17 total

Publication Design

#publication-design

Long-form publications extending the brand into print.

Federal Resume Guidebook Back
Federal Resume Guidebook Back
Federal Resume Guidebook Front
Federal Resume Guidebook Front
Three Books Stacked
Three Books Stacked
Triple Magazine Mockup
Triple Magazine Mockup

Collateral

#collateral

Applied collateral, certificates, and presentation surfaces.

Capability Statement 1
Capability Statement 1
Capability Statement 2
Capability Statement 2
Catalog Spread Mockup
Catalog Spread Mockup
Certificate
Certificate
Chart Hiring Steps
Chart Hiring Steps
One Pager Ses Ecqs 2026
One Pager Ses Ecqs 2026
Poster Folded Mockup
Poster Folded Mockup
Presentation 01
Presentation 01
Presentation 02
Presentation 02
Presentation 03
Presentation 03
Presentation 04
Presentation 04
Sell Sheet 1
Sell Sheet 1
Sell Sheet 2
Sell Sheet 2
./06

Photography & Film

16 shown / 16 total

Art Direction

#art-direction

Photography direction and the brand image library.

Conferences 1
Conferences 1
Conferences 2
Conferences 2
Families 1
Families 1
Kathryn Portrait Current
Kathryn Portrait Current
Studying 1
Studying 1
Studying 2
Studying 2
Washington Dc 1
Washington Dc 1
Washington Dc 2
Washington Dc 2

Editorial Photography

#editorial-photography

Historical archive — the brand’s long arc.

Ad 1972
Ad 1972
Ad 1974
Ad 1974
Ad 1978
Ad 1978
Ad 1981
Ad 1981
Ad 1988 Workshop
Ad 1988 Workshop
Ad 1993
Ad 1993
Kathryn Portrait 1970s
Kathryn Portrait 1970s
Team K Street 1980s
Team K Street 1980s
./07

Marketing & Social

6 shown / 6 total

Campaign Creative

#campaign-creative

Campaign creative shipping on the brand’s ongoing cadence.

2025 Determination
2025 Determination
2025 Merit Hiring
2025 Merit Hiring
2025 New Graduate
2025 New Graduate
2025 Ses Ecq Updates
2025 Ses Ecq Updates
2025 Transition
2025 Transition
2026 Capabilities
2026 Capabilities

The Resume Place helps people write new chapters in their story of service and commitment to America.

Resume Place · ArchiveManifest · 39 assetsBuilt on Workbench, 2026
Brand bookresume-place.json
Systemspec.jsonspec.md
Brand
Resume Place
Run
1971 to ongoing
Shelves
7 / Strategy & Voice, Brand & Identity, Systems, Digital Product, Content & Editorial, Photography & Film, Marketing & Social
Build
2026.10.01
On this page7
  • Strategy & Voice·
  • Brand & Identity·
  • Systems·
  • Digital Product·
  • Content & Editorial17
  • Photography & Film16
  • Marketing & Social6