How Powerbase Energy sounds.

Rules

1. 01

   Lead with comfort and lower utility bills, not climate change.

   Derived from. Kickoff call 2025-04-30: residents care more about lowering utility bills than environmental issues; town halls focus on comfort and energy savings.

2. 02

   Say plainly what is free, what is covered and what a resident may pay, and that they approve any cost before work begins.

   Derived from. Flyer copy: 'review and approve or decline them before any work begins'; the call noted residents now contribute their own money.

3. 03

   Break content up with color blocks and icons; make yellow dominant.

   Derived from. Shavanna Miller, 2025-05-27 and 2025-05-28.