{"meta":{"slug":"powerbase","name":"Powerbase Energy","version":"1.0.0","lastUpdated":"2025-06-10","canonicalUrl":"/brand/powerbase","summary":"Powerbase Energy connects Georgia households to energy efficient home upgrades and rebates. Workhorse set its colors and type in 2025 and designed the town hall flyers.","changeNote":"v1.0, transcribed 2026-10-22 from the 2025 token file, palette posters, the type-styles Google Doc and the flyer copy. Nothing inferred; open questions under $gaps.","engagementWindow":"2025"},"foundation":{"$description":"Powerbase foundation, quoted from its own flyer copy (Google Doc 'Powerbase Energy / Design / Fonts' (May 2025): Powerbase's flyer copy).","name":"Powerbase","fullName":"Powerbase Energy","descriptor":"Energy efficient home upgrades and rebates for Georgia households.","valueProposition":"Powerbase connects you to energy efficient home upgrades that lower your energy bills and boost comfort—like heat pumps, weatherization, and more. We take the stress out of finding energy savings for your home, and connect the dots between contractors, rebate programs, and residents.","$sources":{"valueProposition":"Google Doc 'Powerbase Energy / Design / Fonts' (May 2025): Powerbase's flyer copy"},"$gaps":["No mission statement, founding date or tagline in the sources. The flyers close on a call to action ('schedule your free audit today'), which is not a tagline."]},"voice":{"$source":"TRANSCRIBED from what Powerbase said and approved: the kickoff call (Kickoff call with Shavanna Miller, 2025-04-30 (read.ai summary in Projects/Powerbase/1_Admin/Meetings)), Shavanna Miller's flyer feedback (Shavanna Miller, email thread 'Update - Flyers Drafts', 2025-05-27 and 2025-05-28) and the flyer copy (Google Doc 'Powerbase Energy / Design / Fonts' (May 2025): Powerbase's flyer copy). The designLanguage words are from Workhorse's 9 May 2025 design presentation to Powerbase (Delivery/wrkhrsco-powerbase/from-workhorse/projects/design-system), quoted with typos fixed. Not a client-written voice guide. Corrections go through the voice queue, never by hand-editing this file.","tone":[],"guidelines":[{"rule":"Lead with comfort and lower utility bills, not climate change.","derivedFrom":"Kickoff call 2025-04-30: residents care more about lowering utility bills than environmental issues; town halls focus on comfort and energy savings."},{"rule":"Say plainly what is free, what is covered and what a resident may pay, and that they approve any cost before work begins.","derivedFrom":"Flyer copy: 'review and approve or decline them before any work begins'; the call noted residents now contribute their own money."},{"rule":"Break content up with color blocks and icons; make yellow dominant.","derivedFrom":"Shavanna Miller, 2025-05-27 and 2025-05-28."}],"preferredTerms":["Powerbase","free energy audit","energy efficient home upgrades","rebates","comfort","lower your utility bills"],"$gaps":["No writing rules beyond the above.","Spanish versions exist for the flyers; no Spanish voice notes.","No tone words from Powerbase itself. The design-language words describe the visual system and were presented by Workhorse; the client's response was Stacey Abrams' praise of 'the brand vibe' (2025-05-09)."],"designLanguage":[{"word":"Minimal","line":"Designed for busy people that don't have time to read."},{"word":"Inviting","line":"Attractive enough for busy people to stop and take a look."},{"word":"Intelligent","line":"Useful information from a smart neighbor and friend."},{"word":"Clear","line":"Cohesive information design that helps tell the stories behind facts & figures."}]},"logo":{"$description":"Powerbase marks, supplied by the client (Delivery/wrkhrsco-powerbase/from-powerbase/logo (supplied by Powerbase, May 2025; PNG only)). The mark is a sunburst over a house above blue and green bands; the logotype is set in capitals in Powerbase Blue. Workhorse did not design the logo.","marks":[{"name":"Logo","description":"Mark above the POWERBASE ENERGY logotype.","variants":[{"label":"Full color, transparent","src":"/media/powerbase/logo/powerbase-logo.png","bg":"#FFFFFF","format":"png"}]},{"name":"Mark","description":"The sunburst, house and bands on their own.","variants":[{"label":"Full color, transparent","src":"/media/powerbase/logo/powerbase-mark.png","bg":"#FFFFFF","format":"png"},{"label":"Full color, on white","src":"/media/powerbase/logo/powerbase-mark-on-white.png","bg":"#FFFFFF","format":"png"}]},{"name":"Logotype","description":"POWERBASE ENERGY in capitals.","variants":[{"label":"Blue, transparent","src":"/media/powerbase/logo/powerbase-logotype.png","bg":"#FFFFFF","format":"png"}]}],"$gaps":["No vector (SVG, EPS or AI) of the logo in the sources.","No clear space, minimum size or misuse rules.","The 9 May 2025 audit found the logo's colors lose meaning off the mark and the logotype does not match the site's type."]},"color":{"palette":[{"name":"100","group":"blue","label":"Powerbase Blue / 100","hex":"#E9F3FA","notes":"Powerbase Blue / 100"},{"name":"200","group":"blue","label":"Powerbase Blue / 200","hex":"#BEDDF2","notes":"Powerbase Blue / 200"},{"name":"300","group":"blue","label":"Powerbase Blue / 300","hex":"#94C6EA","notes":"Powerbase Blue / 300"},{"name":"400","group":"blue","label":"Powerbase Blue / 400","hex":"#69B0E1","notes":"Powerbase Blue / 400"},{"name":"500","group":"blue","label":"Powerbase Blue / 500","hex":"#3E99D9","notes":"Powerbase Blue / 500"},{"name":"600","group":"blue","label":"Powerbase Blue / 600","hex":"#2580C0","notes":"Powerbase Blue / 600"},{"name":"700","group":"blue","label":"Powerbase Blue / 700","hex":"#1D6395","role":"main color · 6.42:1 on white","notes":"Powerbase Blue / 700 · main color · 6.42:1 on white"},{"name":"800","group":"blue","label":"Powerbase Blue / 800","hex":"#14476A","notes":"Powerbase Blue / 800"},{"name":"900","group":"blue","label":"Powerbase Blue / 900","hex":"#0C2A40","notes":"Powerbase Blue / 900"},{"name":"100","group":"gold","label":"Powerbase Gold / 100","hex":"#FFF6E5","notes":"Powerbase Gold / 100"},{"name":"200","group":"gold","label":"Powerbase Gold / 200","hex":"#FFE6B2","notes":"Powerbase Gold / 200"},{"name":"300","group":"gold","label":"Powerbase Gold / 300","hex":"#FFD67F","notes":"Powerbase Gold / 300"},{"name":"400","group":"gold","label":"Powerbase Gold / 400","hex":"#FFC64C","notes":"Powerbase Gold / 400"},{"name":"500","group":"gold","label":"Powerbase Gold / 500","hex":"#F6A800","role":"main color · 8.72:1 with Powerbase Black, 2.0:1 with white","notes":"Powerbase Gold / 500 · main color · 8.72:1 with Powerbase Black, 2.0:1 with white"},{"name":"600","group":"gold","label":"Powerbase Gold / 600","hex":"#E59C00","notes":"Powerbase Gold / 600"},{"name":"700","group":"gold","label":"Powerbase Gold / 700","hex":"#B27900","notes":"Powerbase Gold / 700"},{"name":"800","group":"gold","label":"Powerbase Gold / 800","hex":"#7F5700","notes":"Powerbase Gold / 800"},{"name":"900","group":"gold","label":"Powerbase Gold / 900","hex":"#4C3400","notes":"Powerbase Gold / 900"},{"name":"100","group":"green","label":"Powerbase Green / 100","hex":"#E6F4EC","notes":"Powerbase Green / 100"},{"name":"200","group":"green","label":"Powerbase Green / 200","hex":"#BFE0CE","notes":"Powerbase Green / 200"},{"name":"300","group":"green","label":"Powerbase Green / 300","hex":"#99CCAF","notes":"Powerbase Green / 300"},{"name":"400","group":"green","label":"Powerbase Green / 400","hex":"#72B891","notes":"Powerbase Green / 400"},{"name":"500","group":"green","label":"Powerbase Green / 500","hex":"#4DA974","notes":"Powerbase Green / 500"},{"name":"600","group":"green","label":"Powerbase Green / 600","hex":"#3D8E61","role":"main color · 4.01:1 on white, 4.34:1 with black","notes":"Powerbase Green / 600 · main color · 4.01:1 on white, 4.34:1 with black"},{"name":"700","group":"green","label":"Powerbase Green / 700","hex":"#2E724D","notes":"Powerbase Green / 700"},{"name":"800","group":"green","label":"Powerbase Green / 800","hex":"#205738","notes":"Powerbase Green / 800"},{"name":"900","group":"green","label":"Powerbase Green / 900","hex":"#123C25","notes":"Powerbase Green / 900"},{"name":"100","group":"taupe","label":"Powerbase Taupe / 100","hex":"#F5F3EF","notes":"Powerbase Taupe / 100"},{"name":"200","group":"taupe","label":"Powerbase Taupe / 200","hex":"#E1DCCF","notes":"Powerbase Taupe / 200"},{"name":"300","group":"taupe","label":"Powerbase Taupe / 300","hex":"#CEC5AF","notes":"Powerbase Taupe / 300"},{"name":"400","group":"taupe","label":"Powerbase Taupe / 400","hex":"#BBAE90","role":"main color · 7.93:1 with black, 2.19:1 with white","notes":"Powerbase Taupe / 400 · main color · 7.93:1 with black, 2.19:1 with white"},{"name":"500","group":"taupe","label":"Powerbase Taupe / 500","hex":"#A79770","notes":"Powerbase Taupe / 500"},{"name":"600","group":"taupe","label":"Powerbase Taupe / 600","hex":"#8E7E57","notes":"Powerbase Taupe / 600"},{"name":"700","group":"taupe","label":"Powerbase Taupe / 700","hex":"#6E6243","notes":"Powerbase Taupe / 700"},{"name":"800","group":"taupe","label":"Powerbase Taupe / 800","hex":"#4F4630","notes":"Powerbase Taupe / 800"},{"name":"900","group":"taupe","label":"Powerbase Taupe / 900","hex":"#2F2A1D","notes":"Powerbase Taupe / 900"},{"name":"100","group":"black","label":"Powerbase Black / 100","hex":"#F2F2F2","notes":"Powerbase Black / 100"},{"name":"200","group":"black","label":"Powerbase Black / 200","hex":"#D8D8D8","notes":"Powerbase Black / 200"},{"name":"300","group":"black","label":"Powerbase Black / 300","hex":"#BFBFBF","notes":"Powerbase Black / 300"},{"name":"400","group":"black","label":"Powerbase Black / 400","hex":"#A5A5A5","notes":"Powerbase Black / 400"},{"name":"500","group":"black","label":"Powerbase Black / 500","hex":"#8C8C8C","notes":"Powerbase Black / 500"},{"name":"600","group":"black","label":"Powerbase Black / 600","hex":"#727272","notes":"Powerbase Black / 600"},{"name":"700","group":"black","label":"Powerbase Black / 700","hex":"#595959","notes":"Powerbase Black / 700"},{"name":"800","group":"black","label":"Powerbase Black / 800","hex":"#3F3F3F","notes":"Powerbase Black / 800"},{"name":"900","group":"black","label":"Powerbase Black / 900","hex":"#1A1A1A","role":"main color · 17.4:1 on white","notes":"Powerbase Black / 900 · main color · 17.4:1 on white"}]},"typography":{"families":[{"name":"Barlow","role":"primary","fontFamily":"'Barlow', 'Helvetica Neue', Arial, sans-serif","notes":"Barlow. Title (Semibold), Heading 1 and 2 (Medium), Heading 3 (Semibold), Heading 5 (Medium), body (Normal), blockquote (Medium)."},{"name":"Barlow Semi Condensed","role":"semiCondensed","fontFamily":"'Barlow Semi Condensed', 'Barlow', sans-serif","notes":"Barlow Semi Condensed. Subtitle and Heading 4, Semibold, set in capitals."},{"name":"Barlow Condensed","role":"condensed","fontFamily":"'Barlow Condensed', 'Barlow', sans-serif","notes":"Barlow Condensed. Heading 6, Medium."}],"scale":[]},"semantic":{"light":[{"role":"background","value":"#FFFFFF","notes":"White"},{"role":"foreground","value":"#1A1A1A","notes":"Powerbase Black 900, 17.4:1"},{"role":"primary","value":"#1D6395","notes":"Powerbase Blue 700"},{"role":"primary-foreground","value":"#FFFFFF","notes":"White on blue, 6.42:1"},{"role":"accent","value":"#F6A800","notes":"Powerbase Gold 500, the dominant block color"},{"role":"accent-foreground","value":"#1A1A1A","notes":"Black on gold, 8.72:1"}]}}