---
name: Powerbase Energy
slug: powerbase
version: 1.0.0
lastUpdated: 2025-06-10
canonicalUrl: /brand/powerbase
---

# Powerbase Energy Brand Spec

> Powerbase Energy connects Georgia households to energy efficient home upgrades and rebates. Workhorse set its colors and type in 2025 and designed the town hall flyers.

This is the agent-optimized brand spec. It mixes the human-authored brand book with structured sections from the JSON tokens. Use it to author on-brand copy, generate assets, or wire tokens into a client repo.

## How to use this spec

If you are an AI agent (Cursor, Claude Code, ChatGPT, internal Workhorse session agent, or other) generating copy or assets for this brand, treat this document as canonical:

1. **Read the Voice section first.** Tone words, guidelines, banned terms, preferred terms.
2. **Match the surface.** When you write a hero, CTA, newsletter intro, social caption, press quote, or any other surface, find that surface under "Surface do/don't" and follow the do/don't pattern explicitly.
3. **Call prompts by id.** When the user asks for something that maps to a `promptKit` entry (e.g. `newsletter-intro`, `hero-line`, `agency-pitch`), use that prompt's template structure and example output.
4. **Cite the spec.** When you produce on-brand copy, end with a short footer like `(brand · v1.0.0)`.
5. **Never use banned terms.** Prefer `preferredTerms`. The list at the bottom of the Voice section is opinionated for a reason.
6. **Spec.json is also available.** Same content, structured as JSON, at `/brand/powerbase/spec.json`. Use it when you need programmatic access to a specific section.

---

## Foundation

**Descriptor.** Energy efficient home upgrades and rebates for Georgia households.

**Value proposition.** Powerbase connects you to energy efficient home upgrades that lower your energy bills and boost comfort—like heat pumps, weatherization, and more. We take the stress out of finding energy savings for your home, and connect the dots between contractors, rebate programs, and residents.

## Voice

**Tone:** 

### Guidelines

1. **Lead with comfort and lower utility bills, not climate change.** *(from Kickoff call 2025-04-30: residents care more about lowering utility bills than environmental issues; town halls focus on comfort and energy savings.)*

1. **Say plainly what is free, what is covered and what a resident may pay, and that they approve any cost before work begins.** *(from Flyer copy: 'review and approve or decline them before any work begins'; the call noted residents now contribute their own money.)*

1. **Break content up with color blocks and icons; make yellow dominant.** *(from Shavanna Miller, 2025-05-27 and 2025-05-28.)*

### Preferred terms

`Powerbase`, `free energy audit`, `energy efficient home upgrades`, `rebates`, `comfort`, `lower your utility bills`

## Color

| Token | Hex | Role | Notes |
|---|---|---|---|
| `blue.100` | `#E9F3FA` |  | Powerbase Blue / 100 |
| `blue.200` | `#BEDDF2` |  | Powerbase Blue / 200 |
| `blue.300` | `#94C6EA` |  | Powerbase Blue / 300 |
| `blue.400` | `#69B0E1` |  | Powerbase Blue / 400 |
| `blue.500` | `#3E99D9` |  | Powerbase Blue / 500 |
| `blue.600` | `#2580C0` |  | Powerbase Blue / 600 |
| `blue.700` | `#1D6395` | main color · 6.42:1 on white | Powerbase Blue / 700 |
| `blue.800` | `#14476A` |  | Powerbase Blue / 800 |
| `blue.900` | `#0C2A40` |  | Powerbase Blue / 900 |
| `gold.100` | `#FFF6E5` |  | Powerbase Gold / 100 |
| `gold.200` | `#FFE6B2` |  | Powerbase Gold / 200 |
| `gold.300` | `#FFD67F` |  | Powerbase Gold / 300 |
| `gold.400` | `#FFC64C` |  | Powerbase Gold / 400 |
| `gold.500` | `#F6A800` | main color · 8.72:1 with Powerbase Black, 2.0:1 with white | Powerbase Gold / 500 |
| `gold.600` | `#E59C00` |  | Powerbase Gold / 600 |
| `gold.700` | `#B27900` |  | Powerbase Gold / 700 |
| `gold.800` | `#7F5700` |  | Powerbase Gold / 800 |
| `gold.900` | `#4C3400` |  | Powerbase Gold / 900 |
| `green.100` | `#E6F4EC` |  | Powerbase Green / 100 |
| `green.200` | `#BFE0CE` |  | Powerbase Green / 200 |
| `green.300` | `#99CCAF` |  | Powerbase Green / 300 |
| `green.400` | `#72B891` |  | Powerbase Green / 400 |
| `green.500` | `#4DA974` |  | Powerbase Green / 500 |
| `green.600` | `#3D8E61` | main color · 4.01:1 on white, 4.34:1 with black | Powerbase Green / 600 |
| `green.700` | `#2E724D` |  | Powerbase Green / 700 |
| `green.800` | `#205738` |  | Powerbase Green / 800 |
| `green.900` | `#123C25` |  | Powerbase Green / 900 |
| `taupe.100` | `#F5F3EF` |  | Powerbase Taupe / 100 |
| `taupe.200` | `#E1DCCF` |  | Powerbase Taupe / 200 |
| `taupe.300` | `#CEC5AF` |  | Powerbase Taupe / 300 |
| `taupe.400` | `#BBAE90` | main color · 7.93:1 with black, 2.19:1 with white | Powerbase Taupe / 400 |
| `taupe.500` | `#A79770` |  | Powerbase Taupe / 500 |
| `taupe.600` | `#8E7E57` |  | Powerbase Taupe / 600 |
| `taupe.700` | `#6E6243` |  | Powerbase Taupe / 700 |
| `taupe.800` | `#4F4630` |  | Powerbase Taupe / 800 |
| `taupe.900` | `#2F2A1D` |  | Powerbase Taupe / 900 |
| `black.100` | `#F2F2F2` |  | Powerbase Black / 100 |
| `black.200` | `#D8D8D8` |  | Powerbase Black / 200 |
| `black.300` | `#BFBFBF` |  | Powerbase Black / 300 |
| `black.400` | `#A5A5A5` |  | Powerbase Black / 400 |
| `black.500` | `#8C8C8C` |  | Powerbase Black / 500 |
| `black.600` | `#727272` |  | Powerbase Black / 600 |
| `black.700` | `#595959` |  | Powerbase Black / 700 |
| `black.800` | `#3F3F3F` |  | Powerbase Black / 800 |
| `black.900` | `#1A1A1A` | main color · 17.4:1 on white | Powerbase Black / 900 |

## Typography

### Families

- **Barlow** (`primary`): 'Barlow', 'Helvetica Neue', Arial, sans-serif
  *Barlow. Title (Semibold), Heading 1 and 2 (Medium), Heading 3 (Semibold), Heading 5 (Medium), body (Normal), blockquote (Medium).*
- **Barlow Semi Condensed** (`semiCondensed`): 'Barlow Semi Condensed', 'Barlow', sans-serif
  *Barlow Semi Condensed. Subtitle and Heading 4, Semibold, set in capitals.*
- **Barlow Condensed** (`condensed`): 'Barlow Condensed', 'Barlow', sans-serif
  *Barlow Condensed. Heading 6, Medium.*

## Logo

### Logo
Mark above the POWERBASE ENERGY logotype.

- **Full color, transparent**: `/media/powerbase/logo/powerbase-logo.png`

### Mark
The sunburst, house and bands on their own.

- **Full color, transparent**: `/media/powerbase/logo/powerbase-mark.png`
- **Full color, on white**: `/media/powerbase/logo/powerbase-mark-on-white.png`

### Logotype
POWERBASE ENERGY in capitals.

- **Blue, transparent**: `/media/powerbase/logo/powerbase-logotype.png`