Workhorse//Brand book/v1.0.0
Brand Standards Manualv1.0.0 · 2025-06-10
Powerbase Energy
Document
ClientPowerbase Energy
Issued2025-06-10
Versionv1.0.0

Energy efficient home upgrades and rebates for Georgia households.

Contents
  1. 1.0Logo§
  2. 2.0Color§
  3. 3.0Typography§
  4. 4.0Voice§
1.0Logo2.0Color3.0Typography4.0Voicespec.mdspec.jsondata view
1.0 LogoPowerbase Energy · Brand Standards
1.1

Marks

Full color, transparent
Full color, transparent
Full color, transparent
Full color, transparent
Full color, on white
Full color, on white
Blue, transparent
Blue, transparent
2.0 ColorPowerbase Energy · Brand Standards
2.1

Palette

Select any step to copy its hex. The widest step in each ramp is the working default.

blue

9 steps

gold

main color · 8.72:1 with Powerbase Black, 2.0:1 with white · #F6A8009 steps

green

9 steps

taupe

9 steps

black

9 steps
2.2

Semantic roles

The palette mapped to intent. Values are copyable.

Semantic roles6 tokens
3.0 TypographyPowerbase Energy · Brand Standards
3.1

Typefaces

Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
primaryBarlow
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
semiCondensedBarlow Semi Condensed
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
condensedBarlow Condensed
3.2

Hierarchy

Every role stacked the way it ships.

Hierarchy in use3 roles
PrimaryBarlow
The quick brown fox jumps over the lazy dog.
Barlow. Title (Semibold), Heading 1 and 2 (Medium), Heading 3 (Semibold), Heading 5 (Medium), body (Normal), blockquote (Medium).
SemiCondensedBarlow Semi Condensed
The quick brown fox jumps over the lazy dog.
Barlow Semi Condensed. Subtitle and Heading 4, Semibold, set in capitals.
CondensedBarlow Condensed
The quick brown fox jumps over the lazy dog.
Barlow Condensed. Heading 6, Medium.
4.0 VoicePowerbase Energy · Brand Standards
4.1

Principles

Lead with comfort and lower utility bills, not climate change.

Say plainly what is free, what is covered and what a resident may pay, and that they approve any cost before work begins.

Break content up with color blocks and icons; make yellow dominant.

4.3

Vocabulary

Words we use

Powerbasefree energy auditenergy efficient home upgradesrebatescomfortlower your utility bills
Powerbase Energy · Brand Standards Manual · v1.0.0 · reconstructed from the Figma brand guideFor agentsspec.mdspec.jsonllms.txtdata view