how many clothing websites do you visit that have a “factories” tab? We were already fans of everlane‘s well-designed, high-quality clothing and accessories, but we’ve become even more intrigued by the way they combine their good taste with their great mission statement.
everlane doesn’t just say that they’re transparent, they stand by their claim of “radical transparency” and tell the stories behind their production, including the locations of their factories and the cost breakdown of making their products. They showcase the spaces where their clothes are made and highlight the people who make them.
everlane brings forward strong marketing and design principles across their brand, striking a great balance between highlighting their mission and the quality of their products, sacrificing neither for the other. their presentation and engagement are as intentional and well-executed as their modern, minimalist clothing. swoon. #knowyourfactories