The Challenge
DC’s The Investigative Film Festival attracts a large audience of notable journalists and filmmakers, using the festival to host symposiums and screenings for their community. On the heels of the success of their first year, IFF was eager to take their second year to the next level. When they approached us, they needed a brand refresh that reflected the caliber of their impressive event.
Our Approach
We started by executing a brand identity analysis in which we explored the film concept of ‘double exposure’ and how this could translate visually into IFF’s brand system. We supported the new Double Exposure identity with strategic art direction, photography, print, and motion graphics to create a fully realized brand that was cohesive, contemporary, and appealing.The end result— a festival that, while young, felt both established and credible in the worlds of film and journalism.