Brand & Identity
4 shown / 4 totalA hard-rule rectangle holds the Conservation Alliance for Seafood Solutions lockup. Condensed sans, three-line set, with "for" tucked under "ALLIANCE." Positive on white, negative on black. The mark reads more naval charter than nonprofit, on purpose.
- system · Three-line lockup inside a hard rectangle. Delivered as AI master plus EPS, PNG, JPG variants. Spacing rule: the logo's own border + type as the minimum surround.Conservation Alliance for Seafood Solutions · wordmark
A style guide built from the ocean down. A monochromatic family of blues (deep, mid, light) sourced from the blue ocean. Two spot colors (orange + yellow) sourced from fishing-jacket yellows and orange. Dark charcoal for screen backgrounds. Logo spacing visualized with magenta marker dots so the rule reads even in print.
- document · September 26, 2014 (draft). InDesign master + PDF. Logo, spacing, color, typography. The brand DNA in 4-page distilled form.Conservation Alliance style guide
Digital Product
1 shown / 1 totalsolutionsforseafood.org. Six-page WordPress site (Home / About / Seafood Commitments / Projects / News / Contact). Photographic hero of a fishing-boat at sea carrying the tagline, a fish-icon three-up explaining the Business / Collaboration / Solutions pillars, a David-Suzuki testimonial carousel across the dark band, four-up news + webinars on the Latest panel, and a "Fresh Updates Delivered" newsletter dock above the footer.
- website · Six-page coalition site. Tagline: "Working with businesses to solve sustainable seafood's biggest challenges." Home / About / Seafood Commitments / Projects / News / Contact.solutionsforseafood.org ↗
Content & Editorial
11 shown / 11 totalA Common Vision for Sustainable Seafood. A 12-page institutional report laying out six steps businesses can take to develop sustainable seafood commitments that improve ocean health and protect long-term seafood supply. Cover anchored on a plated salmon photograph; interior set in Kepler Multiple Master with Tungsten heads.
- document · February 2016. 12-page institutional report. Six steps for businesses developing sustainable seafood commitments. Two release versions (V1 Feb 17, V2 Feb 23).A Common Vision for Sustainable Seafood
- document · Fishery Improvement Project publication. Companion to the Common Vision report. InDesign mechanical.Seafood FIP Report
The Alliance one-pager. Front: a coalition-explainer "Working with businesses to solve sustainable seafood's biggest challenges" headline, three-pillar body, member-logo strip across the bottom, and a Melanie Adophan testimonial pull-quote. Back: the steering committee + coordinator credit panel.
- document · March 6, 2015. Front (coalition explainer + members + testimonial) + back (steering committee + coordinator credit). Two output cuts: print and web.Alliance One-Pager
Applied system across the floor: a 4-by-8 conference banner, an Alliance-coordinator PowerPoint template that members co-brand, a letterhead suite, and the alliance-member logo family used across every touchpoint.
- production · Print-ready banner mechanical for alliance presence at industry conferences.4x8 Conference banner
- document · Slide template carrying the brand system into member-co-branded decks. Two files: content + template.Alliance PowerPoint template
- system · Co-branding marks for the coalition members, used across the one-pager, the site footer member panel, and the conference banner.Alliance-member logo family
The system was the program. The grid is just the proof.