Brand & Identity
4 shown / 4 totalA hard ruled rectangle holds the Conservation Alliance for Seafood Solutions name, set condensed on three lines with "for" tucked under "ALLIANCE," and it runs dark on white or reversed white on black. The mark reads more naval charter than nonprofit, on purpose.
- system · Three lines inside a hard rectangle, delivered as an Illustrator master plus EPS, PNG, and JPG versions. The minimum space around it is set by the logo's own border and type.Conservation Alliance for Seafood Solutions · logo
A style guide built from the ocean down: deep, mid, and light blues taken from the water, orange and yellow taken from fishing jackets as the two accents, and a dark charcoal for screen backgrounds. Logo spacing is shown with magenta marker dots so the rule reads even in print.
- document · Draft dated September 26, 2014, delivered as an InDesign master and a PDF that covers logo, spacing, color, and typography in four pages.Conservation Alliance style guide
Digital Product
1 shown / 1 totalsolutionsforseafood.org, a six-page WordPress site (Home / About / Seafood Commitments / Projects / News / Contact). A full-width photograph of a fishing boat at sea carries the tagline, three fish icons explain the Business, Collaboration, and Solutions pillars, and a David Suzuki testimonial runs on the dark strip below. The bottom of the home page holds four news and webinar items and a "Fresh Updates Delivered" newsletter signup above the footer.
- website · Six-page coalition site. Tagline: "Working with businesses to solve sustainable seafood's biggest challenges." Home / About / Seafood Commitments / Projects / News / Contact.solutionsforseafood.org ↗
Content & Editorial
11 shown / 11 totalA Common Vision for Sustainable Seafood. A 12-page institutional report laying out six steps businesses can take to develop sustainable seafood commitments that improve ocean health and protect long-term seafood supply. Cover anchored on a plated salmon photograph; interior set in Kepler Multiple Master with Tungsten heads.
- document · A 12-page institutional report from February 2016 laying out six steps for businesses developing sustainable seafood commitments, released in two versions (V1 on Feb 17, V2 on Feb 23).A Common Vision for Sustainable Seafood
- document · The Fishery Improvement Project publication, a companion to the Common Vision report, built as a print-ready InDesign file.Seafood FIP Report
The Alliance one-pager. Front: a coalition-explainer "Working with businesses to solve sustainable seafood's biggest challenges" headline, three-pillar body, member-logo strip across the bottom, and a Melanie Adophan testimonial pull-quote. Back: the steering committee + coordinator credit panel.
- document · Dated March 6, 2015. The front explains the coalition and carries the member logos and a testimonial, the back holds the steering committee and the coordinator credit, and it went out in two versions, print and web.Alliance One-Pager
The system applied off screen: a 4-by-8 conference banner, an Alliance-coordinator PowerPoint template that members co-brand, a letterhead suite, and the alliance-member logo family.
- production · Print-ready banner file for the alliance at industry conferences.4x8 Conference banner
- document · Slide template carrying the brand system into presentations that members co-brand, in two files, content and template.Alliance PowerPoint template
- system · Co-branding marks for the coalition members, used across the one-pager, the site footer member panel, and the conference banner.Alliance-member logo family
The system was the program. The grid is just the proof.