Brand & Identity
1 shown / 1 totalHeritage-modern positioning for a Washington, DC small-batch cured meats brand. The brand line "Modern meats made the old school way" anchored a system that rejected both the Victorian-butcher and the apothecary-minimalist defaults of the category. Black-label utility, honest ingredient lists at product-name scale, documentary photography in camp light.
Logo & Marks
#logo-marksStacked compressed-sans wordmark with the modifier-noun lockup format. NAKED BACON as the launch SKU; the same lockup geometry holds for future line extensions. Tagline ("MODERN MEATS MADE THE OLD SCHOOL WAY") set above the wordmark, framed by hairline rules.
Content & Editorial
2 shown / 2 totalCollateral
#collateralTicketed event collateral for DC farmers-market sampling activations and the early launch dinners. Same black-label register, same compressed-sans wordmark, scaled down to ticket and printed mailer formats.
Photography & Film
3 shown / 3 totalDocumentary product photography placing the cured-meats line against camp-grade accessories: blue enamel mugs, brown eggs in a yellow carrier, scout-print matches, slate countertops, green metal flasks. The frame says outdoor meal, weekend cabin, real cooking. The brand never sits on white seamless.
Environmental & IRL
2 shown / 2 totalHalf-pound vacuum-sealed packaging with a square black label carrying the wordmark, tagline, ingredient list, certification stamps, and brand mark in a single planar composition. The label was designed to read from the shelf at four feet and from the hand at six inches without changing register.
Smoke Meat Everyday.