first look: boodywear
we first started working with boodywear six months ago. we were asked to build a social strategy and voice for the organic bamboo basics brand… from scratch. so, the question became: how do we tell a story that is authentic and relatable, while still showcasing the clothing? ans
we first started working with boodywear six months ago. we were asked to build a social strategy and voice for the organic bamboo basics brand… from scratch.
so, the question became: how do we tell a story that is authentic and relatable, while still showcasing the clothing?
answer: just keep it real.
We used real people as models, travelled to farms and farmers markets, followed runners and artists, swam on beaches and rode ski lifts to create images that ring true to experience. for our in-house shoots, we didn’t compose sets but rather stories, considering how each image fits into the broader narrative. our campaign focuses on everyday life, down to the hashtag. after all, boody #fitswhoyouare.
decent work // work at decent
oh hey. we’re hiring an art director + designer. it’s kind of a big deal. if you want to: make killer products on a bootstrap budget, craft stories for brands big and small, and work across media to design stuff that looks awesome. and are: into what we’ve got going on and have s
that snow though.
with a mega-storm about to roll through d.c., we figured it was a good time for some snowspiration. these pics from self-taught farmer wilson “snowflake” bentley – who took his first photograph in 1885 – represent a few things we love: entrepreneurship, noticing the details, nega
looking back: grip the mat
this week we’re covering some not-so-recent, recent work. consider it a throwback tuesday. grip the mat came to us in the very early stages of their business, as many of our clients do. while they needed the usual suite of brand collateral (logo, style guide, photography, website
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meet lapis
we’ve been busy collaborating with the popal family for the last several months to reshape and rebrand their 7-year old restaurant, napoleon, into lapis, a modern afghan bistro. diverging from the family’s mainstay french cuisine, shamim popal– aka mom– developed an entirely new
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new work: pineapple dc
if you’ve been following our newsletter (if you haven’t, it’s awesome. sign up here), you know that we love food. like, a lot. we also love supporting the people who make it and finding other cool creative women who share our interests. that’s why it’s been so fun for us to work
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