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Workhorse · MMXXVI
Ideal State · Brand book
OverviewVoiceMotionAudienceAppliedGuidelinesDecisionsVoice queueAuditsChangelogDemoAPI

Applied work

Where Ideal State shows up.

Live surfaces, case studies, and deliverables where this brand renders today.

print

  • Business Identity Set

    Business cards with the tangerine block + horizontal logotype on the face, square ID monogram on the back. Letterhead in the same system with the stacked logotype anchored top-left.

  • White Paper Template

    Full white-paper series template. Topographic royal-blue cover, sub-brand mark on the cover (Ideal/Community, Ideal/Knowledge, etc.), tangerine accents on numbered process steps and pull-quotes, modular interior grid for stories + sidebars.

  • One-sheet Handout

    Tri-fold handout summarizing the practice. Front cover: topographic ground + 'Change is the new status quo'. Interior: the four-pillar ecosystem diagram, services list, contact panel.

digital

  • Presentation Template

    PowerPoint master template with topographic chapter dividers, the brand's tangerine accent rules, and the secondary illustration set for section openers.

internal

  • Design Process Map

    Internal-facing process diagram (Build / Human-Centered Design / Workspace). Used inside the studio and on engagement kickoff decks to set expectations for the way the practice works.

Studio case study

Brand Identity · 2016 to 2018

Ideal State

Change is the new status quo.

Read the case study →

Brand book v1.0.0 · Last updated 2017-09-21 · spec.json · spec.md · tokens.css · API