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Share. Connect. Succeed.
The premier and only association for teachers of chemistry.
Version 1.0
American Association of Chemistry Teachers
The American Chemical Society (ACS) is known for producing high-quality, reliable resources in the field of chemistry, so it was only natural that ACS would create an association exclusive and targeted to teachers of chemistry.
The American Association of Chemistry Teachers (AACT) is a community offering resources for teaching, networking opportunities, sharing best practices, and more.
The AACT brand was developed with all this in mind as well as connecting with members and potential members on an emotional level. The brand speaks to the joy of teaching chemistry, professional growth, and fostering relationships with teachers and students.
AACT Medium Blue
We provide our community with the platforms, articles, and tools to share time-saving and innovative ideas with other K-12 teachers of chemistry. We empower our community to contribute its voice and opinions to help shape the future of AACT and chemistry education.
AACT Teal
We are a community of passionate teachers of chemistry where teachers can find support, ask questions, and overcome challenges. We connect our community with quality teaching resources and innovative ideas for creating new lessons as well as with each other.
AACT Gold
We create professional development opportunities and provide the most current information on trends, topics, and shifts in chemistry education. We provide opportunities for our community to learn from one another's experiences and mentor those with less experience.
“The American Association of Chemistry Teachers is founded on the guiding principle that we are creating a community by and for teachers of chemistry.”
The AACT logo is composed of three elements: the AACT acronym wordmark, the full association name, and the tile icon. The tile icon, integrated within the "C," represents many visual metaphors for the brand. The acronym wordmark and the full association name are optically justified in alignment. These elements, their relative sizes, and their placement relative to each other must not be altered.
The brand color palette for AACT has been carefully developed to complement the ACS brand colors and communicate the creativity and energy of the association. The warm colors are inviting and uplifting, while the cool blue tones express trust and subtly reference the ACS brand colors. The colors and their conversions to CMYK, RGB, and hexadecimal should never be altered.
Select any step to copy its hex. The widest step in each ramp is the working default.
The palette mapped to intent. Values are copyable.
The Serif type family is the preferred primary typography for AACT and is seen throughout communications such as stationery, brochures, and marketing materials. The Mix and The Sans are part of the same type system and may be used for secondary text. On the website, Proxima Nova and Museo Slab are used instead.
Every role stacked the way it ships.
Illustrations are an effective tool for safely and accurately representing chemistry experiments and teaching scenarios. The tile pattern, derived from the AACT logo iconography, can be used throughout marketing materials, website imagery, electronic communications, and more. A set of line icons represents the brand pillars.
Illustration of teachers of chemistry and their students at work, with the tile pattern as texture, rather than photography.
Derived from the logo's tile icon and reminiscent of the periodic table; a metaphor for the pillars. Used as texture within a layout (the filler ad) or as a linear footer (the AACTconnect newsletter, the PowerPoint template). Never more than one quarter of the layout, never louder than the logo, never in colors the book does not show, and its color breaks are never altered.
Teachers and students in lab settings, with molecule models in black, white and red. Apparel colors complement the primary palette.
Flat fields of a primary color with tone-on-tone chemistry glyphs (flasks, beakers, benzene rings, atoms, a cube lattice). Login and sign-up on Dark Blue, the periodical callout header on Medium Blue, the periodical banner on Medium Orange. Each background color carries a meaning; new backgrounds follow the color and imagery rules.
Words we use
3.5 x 2 in. Logo left, a vertical rule, then name and title in The Serif Caps, address, phone, email, teachchemistry.org, and 'brought to you by the American Chemical Society' in teal. Neenah Classic Crest, 165DTC, Avalanche White.
8.5 x 11 in. Logo and contact block divided by the vertical rule, top centre. Neenah Classic Linen, 80T, Avalanche White.
No. 10 (9.5 x 4.125 in) and catalog (13 x 10 in), within postal requirements. Neenah Classic Linen, 24W, Avalanche White; check the printer for matching window envelopes.
Note card 6.5 x 4.75 in, Neenah Classic Crest 130DTC; envelope and 5.5 x 8.5 in note pad, Neenah Classic Linen 80T; all Avalanche White.
Clean and modern. A vertical divider separates the brand from the contact information on every piece, so the tile icon is highlighted without overpowering the design.
digital
PowerPoint template with a teal gradient band, the tile footer, and the ACS endorser mark. Calibri and Georgia only; never alter or replace its fonts, colors or branded elements.
digital
Issued by the ACS Office of Public Affairs in the ACS press release look and feel.
Pocket folder, info cards and brochures built on the pillars, iconography and illustration. Heavy stock, 100 lb or higher.
digital
Calibri. Employee name in Calibri Bold, Medium Blue, then title, 'American Association of Chemistry Teachers', 'American Chemical Society', teachchemistry.org and the social line, links in Medium Blue. No quotes or images. Include it on the first message, not on replies.
digital
Arial and Georgia (Georgia in the footer only). Section headers Arial Bold all caps in #FF6900, links Arial Regular in #00A693, footer Georgia #75787B, body Arial Regular 14pt #000000 on white, tile footer. The header and link colors fail AA as body-size text; see colors.json `brand.ink`.
digital
Full-color logo with the name at the start and as the sign-off; wordmark watermark bottom right while playing, in full color on white or light grounds, or at 90% opacity over imagery.
product
Sticky notes, pens, USB drives and similar. The logo must be legible; the association name may be dropped where placement would compromise it.
product
Full-color logo on white garments, alternate reverse on dark. Embroidered: satin stitch; threads RA 2409 Yellow Mist, RA 2464 Nectar, RA 2328 Pumpkin, MA 1041 Pewter, MA 1046 Mint, MA 1090 Teal, MA 1091 Aqua; logo 3 in wide so the smallest letter is 3/16 in.
campaign
Illustrated ads that carry the pillars and all forms of brand imagery, with a Dark Blue teachchemistry.org bar. Full color or black and white per the publication.
digital
teachchemistry.org: logo top left at 141 x 90 px, Medium Teal primary navigation, Medium Blue secondary navigation, Light Gray field, white content panels, Dark Orange 'Join AACT' action. Periodical (Chemistry Solutions) and resource style maps on p. 10.6 and 10.7.
social
AACTconnect on Facebook, Twitter, Pinterest and YouTube, the AACT LinkedIn group, Google+ and blog.teachchemistry.org, as listed in 2014. New accounts follow the same branding convention.