36 brand colors carrying the system.
/01 Palette · 36 tokens · click to copy hex
AACT Dark Blue #253746Primary · PANTONE 7546 C/U · CMYK 73 45 24 66 · RGB 37 55 70. The acronym wordmark. 12.26:1 on white; white text on it 12.26:1. Approved ground for the reverse and alternate reverse logo. Copy AACT Medium Blue #006272Primary · PANTONE 3155 C/U · CMYK 100 9 29 47 · RGB 0 98 114. The Share pillar. Link color and secondary navigation on the web. 7.02:1 on white. Copy AACT Teal #00C7B1Primary · PANTONE 3265 C/U · CMYK 66 0 39 0 · RGB 0 199 177. The Connect pillar. 2.14:1 on white: fields and graphics only, never text and never under white text. Dark Blue text on it measures 5.72:1. Copy AACT Dark Orange #FF6900Primary · PANTONE 1505 C/U · CMYK 0 56 90 0 · RGB 255 105 0. 2.89:1 on white: large text (18pt and above) and fields only. Note the book's screen palette slide (p. 3.1) labels this PANTONE 1504; p. 3.2 and p. 1.7 say 1505. Copy AACT Gold #ED8B00Primary · PANTONE 144 C/U · CMYK 0 51 100 0 · RGB 237 139 0. The Succeed pillar. 2.53:1 on white: large text and fields only. Dark Blue text on it measures 4.84:1. Copy AACT Bright Green #C5E86CSecondary · PANTONE 374 C/U · CMYK 30 0 64 0 · RGB 197 232 108. Copy AACT Pink #FF8674Secondary · PANTONE 170 C/U · CMYK 0 48 50 0. The book prints hex #FF8674 and the screen palette slide gives RGB 255 134 116, which agree; the swatch on p. 3.3 lists RGB 234 134 116, which does not. The hex is kept. Copy AACT Purple #93328ESecondary · PANTONE 513 C/U · CMYK 53 99 0 0 · RGB 147 50 142. Copy AACT Cool Gray #888B8DSecondary · PANTONE Cool Gray 8 C/U · CMYK 23 16 13 46. The only secondary color approved for the website and for small text (p. 3.4), yet 3.43:1 on white, so small text in it fails AA; the system uses it for input borders (3:1 non-text) and not for text. The book's RGB line reads 136 139 46, a misprint for 141. Copy AACT Maroon #B52555Secondary · PANTONE 7425 C/U · CMYK 6 96 32 13 · RGB 181 37 85. Copy AACT Light Gold #F8D49FLogo spot · PANTONE 1345 C. The book gives no hex; this is the lightest solid gold stop in the logo artwork's tile gradient, the nearest value the artwork itself carries. Confirm against a PANTONE guide before print. Copy Association name and teal tiles in the shipped artwork #00A693Logo. The book's Medium Teal. 3.05:1 on white. Copy Association name for digital display #048672Logo · p. 10.2, changed for WCAG. 4.51:1 on white. Copy Light teal tile #80D2C9Logo. The pale tiles under the C. Graphics only. Copy Medium Teal #00A693Primary navigation background. White text on it measures 3.05:1: large text only. See brand.ink.teal. Copy Dark Teal #008779H3 color. 4.43:1 on white, which fails AA for the 21px H3 by 0.07. See brand.ink.teal. Copy Light Teal #00C7B1the print Teal. Graphics and fields. Copy Medium Blue #006272Secondary navigation background, H1 color, link color. 7.02:1. Copy Link Color, Hover State #037D974.79:1 on white. Copy Dark Blue #253746H4 color, dark fields. 12.26:1. Copy Dark Orange #C44600the 'Join AACT' button and periodical accents. 4.97:1 on white, white text on it 4.97:1. Copy Medium Orange #E55302H2 color, periodical banner. 3.77:1 on white: fails AA for the 23px H2. See brand.ink.orange. Copy Light Orange #ED8B00the print Gold. Large text and fields only (p. 10.3). Copy Body text #555555the book's Dark Gray, unchanged. 7.46:1 on white. Copy Blue text and links #006272Medium Blue, unchanged. 7.02:1 on white, 5.84:1 on Light Gray. Copy Teal text, and any teal fill under white body text #048672the book's own WCAG value from p. 10.2. 4.51:1 on white. Fails on Light Gray (3.75:1): teal text sits on white only. Copy Orange text, and orange fills under white text #C44600the book's web Dark Orange. 4.97:1 on white. On Light Gray 4.13:1, so orange text on gray is 24px and above only. Copy Text on AACT Teal and on AACT Gold fields #253746Dark Blue. 5.72:1 on Teal, 4.84:1 on Gold. Replaces the white text the pillars plate uses (2.14:1 and 2.53:1). Copy White #FFFFFFNavigation text color and body text background. Copy Light Gray #EAEAEABackground gray color, the field behind content panels. Copy Dark Gray #555555Body text color. 7.46:1 on white, 6.20:1 on Light Gray. Copy H6 color #444444p. 10.5. 9.74:1. Copy The H1 bottom border #BBBBBBp. 10.5, '2px, dotted, #bbbbbb'. Decoration only. Copy Newsletter footer text #75787Bp. 7.2, called 'AACT Cool Gray' there though p. 3.3 gives Cool Gray as #888B8D. 4.44:1 on white: not used for text by this system. Copy White #FFFFFFbody text background, navigation text, the reverse logo. Copy Black #000000newsletter body text (p. 7.2); an approved ground for the reverse logo (p. 1.6). Copy
