Changelog
Every published change to this brand book. Includes voice rule edits, spec releases, and resolved voice notes. The audit trail behind a living brand.
v1.1 (May 2026). Positioning lock: 'Brands that help experts execute.' replaces the prior value-prop draft and platform-only homepage line. Brand book hero rebuilt on the Worktable system (ledger meta, scarce FED100, mono-as-data, asymmetric composition).
