Changelog

What's changed in Workhorse.

Every published change to this brand book. Includes voice rule edits, spec releases, and resolved voice notes. The audit trail behind a living brand.

  1. voice

    First queue sweep: 22 notes. Nine guidelines added (no invented facts, show not praise, plain verbs, two registers, studio at center, problem/method/outcome, standalone headings, caption discipline, project not engagement); specificity ceiling merged into 'Be specific'. Resolved two contradictions: 'get started' unbanned (it is the platform CTA) and 'Engagement' narrowed to the tier proper noun.

  2. spec

    v1.1 (May 2026). Positioning lock: 'Brands that help experts execute.' replaces the prior value-prop draft and platform-only homepage line. Brand book hero rebuilt on the Worktable system (ledger meta, scarce FED100, mono-as-data, asymmetric composition).