Changelog
Every published change to this brand book. Includes voice rule edits, spec releases, and resolved voice notes. The audit trail behind a living brand.
Offers follow the October 2026 pricing: ongoing partnership, AI-Native Brand Infrastructure and defined project replace the four retired tiers in preferred terms and the outreach and headline prompts; the Studio Engagement exception to the project-not-engagement rule is gone.
v1.2 (October 2026). Positioning follows the homepage: 'Put your knowledge to work.' replaces 'Brands that help experts execute.' Design partners for experts and institutions, with ongoing partnerships from $5k a month.
First queue sweep: 22 notes. Nine guidelines added (no invented facts, show not praise, plain verbs, two registers, studio at center, problem/method/outcome, standalone headings, caption discipline, project not engagement); specificity ceiling merged into 'Be specific'. Resolved two contradictions: 'get started' unbanned (it is the platform CTA) and 'Engagement' narrowed to the tier proper noun.
