Native Plant Trust is America's first plant conservation organization, founded 1900. We conserve and promote New England's native plants through gardens, nurseries, certification programs, and field guides. Our work runs from species-level conservation to landscape-scale ecology to the home gardener choosing what to plant on Saturday.
/01Audience · 3 segments
01
Home GardenerMember, customer at Garden in the Woods or Nasami Farm
Lives in New England. Cares about doing right by the land they steward. Wants to plant for pollinators, birds, and soil health, and needs reliable identification, advice, and source-trustworthy plants. Trusts Native Plant Trust because the organization has been doing this for over a century.
Plant lists by region, soil, light, and goalWhere to buy native plants from a trusted sourceIdentification help in the fieldGreenwashed nursery marketingGeneric 'pollinator-friendly' lists with no regional specificityPlant advice that ignores invasive risk
02
Conservation ProfessionalField ecologist, land manager, restoration practitioner, agency staff
Works at municipal, state, federal, or NGO scale on plant conservation, habitat restoration, or landscape-level planning. Uses Native Plant Trust as a peer organization and a source of regional expertise. Cares about scientific rigor, data, and the institutional credibility the brand carries.
Authoritative regional flora and rare-species dataConservation status updates and field protocolsPartnership and grant-funded program collaborationPop-conservation oversimplificationsPlant lists that conflate native and naturalizedAnything that reads as consumer marketing
03
Educator and StudentTeacher, university student, certificate participant
Engaged with botany, ecology, native plant ID, or landscape design through Native Plant Trust's certificate programs, public lectures, or partner-school curricula. Cares about access to authoritative regional content delivered with rigor.
Field-guide content matched to regional botanical realityCertificate program structure and enrollmentOnline learning that complements in-person workContent that talks down to a curious studentPrograms that feel transactional rather than educationalAnything that papers over botanical uncertainty
