Changelog
Every published change to this brand book. Includes voice rule edits, spec releases, and resolved voice notes. The audit trail behind a living brand.
v1.0 (September 2017). Delivered system: stacked + horizontal logotype, square mark, primary Tangerine palette with royal-blue institutional weight, Cartograph CF as the workhorse type family, topographic-contour textures, four-pillar ecosystem (Strategy / Community & Collaboration / Content / Data), and a filepath-style sub-brand convention (Ideal/Knowledge, Ideal/Community, Ideal/Events, Ideal/Systems).