Faison is a Washington DC real estate brand built for quiet authority. Twenty years in the market. Class, character, and charm carried into a contemporary brand system that earns trust without raising its voice.
primaryRecoletaRecoleta (Latinotype, 2018, Jorge Cisterna). Soft serif for display, headings, and the Faison wordmark. Warm, rounded, 1970s-influenced. Alternate: Georgia.
The quick brown fox jumps over the lazy dog.
bodyMabry ProMabry Pro (Colophon Foundry, 2018, Benoit Bodhuin). Humanist sans-serif for sub-headers and body. Friendly at body scale, confident at sub-header scale. Alternate: Calibri.
The quick brown fox jumps over the lazy dog.
monoCartograph MonoCartograph Mono (OH no Type Co., 2019, James T. Edmondson). Soft monospace for metadata, captions, and numerics. Use sparingly.
WordmarkFaison wordmark set in Recoleta. The primary mark across all surfaces. Use the green variant on cream/white grounds, the white variant on Forest, and the black variant for grayscale or single-color reproduction.
Logo LockupFull Faison lockup with mark and wordmark. Use for the largest applications: site header, brand book cover, primary signage. Reverse variant for use on dark Forest backgrounds.
