Workhorse//Brand book/v0.2.0
./01

Brand & Identity

3 disciplines

Brand Identity

#brand-identity

11 brand colors carrying the system.

/01Palette · 11 tokens · click to copy hex

Typography Systems

#typography-systems

2 type roles across the family.

/01Typography · 2 cuts
primaryMaison NeueInterface and editorial text

The quick brown fox jumps over the lazy dog.

monoMaison Neue MonoCounts and technical data only

The quick brown fox jumps over the lazy dog.

Logo & Marks

#logo-marks

Marks, variants, and the sub-brand systems they anchor.

/01Marks · 2 families · 2 variants · hover to download
Circular markExisting artwork, preserved unchanged.
Circular mark · Original
Originalsvg
Stacked wordmarkExisting artwork, preserved unchanged.
Stacked wordmark · Original
Originalsvg
./02

Systems

1 discipline

Design Systems

#design-systems

The brand as a live design system: color roles, type, spacing, motion, and components. Open the full system for the complete spec.

/01Design system · preview
Color roles
background#F5F4F0
foreground#191A18
primary#FF653F
primary-foreground#191A18
card#FFFFFF
card-foreground#191A18
muted#F5F4F0
muted-foreground#64655F
border#D6D6CE
ring#AE3218
accent#FF653F
accent-foreground#191A18
link#AE3218
Open the full design system13 color roles · 35 spacing steps · 3 radii · 3 motion tokens · live components

The system was the program. The grid is just the proof.

Conspicuous · ArchiveManifest · 0 assetsBuilt on Workbench, 2026
Brand bookconspicuous.json
Systemspec.jsonspec.md
Brand
Conspicuous
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2 / Brand & Identity, Systems
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2026.10.27
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