Applied work
Live surfaces, case studies, and deliverables where this brand renders today.
3.5 x 2 in. Logo left, a vertical rule, then name and title in The Serif Caps, address, phone, email, teachchemistry.org, and 'brought to you by the American Chemical Society' in teal. Neenah Classic Crest, 165DTC, Avalanche White.
8.5 x 11 in. Logo and contact block divided by the vertical rule, top centre. Neenah Classic Linen, 80T, Avalanche White.
No. 10 (9.5 x 4.125 in) and catalog (13 x 10 in), within postal requirements. Neenah Classic Linen, 24W, Avalanche White; check the printer for matching window envelopes.
Note card 6.5 x 4.75 in, Neenah Classic Crest 130DTC; envelope and 5.5 x 8.5 in note pad, Neenah Classic Linen 80T; all Avalanche White.
Clean and modern. A vertical divider separates the brand from the contact information on every piece, so the tile icon is highlighted without overpowering the design.
Pocket folder, info cards and brochures built on the pillars, iconography and illustration. Heavy stock, 100 lb or higher.
digital
PowerPoint template with a teal gradient band, the tile footer, and the ACS endorser mark. Calibri and Georgia only; never alter or replace its fonts, colors or branded elements.
Issued by the ACS Office of Public Affairs in the ACS press release look and feel.
Calibri. Employee name in Calibri Bold, Medium Blue, then title, 'American Association of Chemistry Teachers', 'American Chemical Society', teachchemistry.org and the social line, links in Medium Blue. No quotes or images. Include it on the first message, not on replies.
Arial and Georgia (Georgia in the footer only). Section headers Arial Bold all caps in #FF6900, links Arial Regular in #00A693, footer Georgia #75787B, body Arial Regular 14pt #000000 on white, tile footer. The header and link colors fail AA as body-size text; see colors.json `brand.ink`.
Full-color logo with the name at the start and as the sign-off; wordmark watermark bottom right while playing, in full color on white or light grounds, or at 90% opacity over imagery.
teachchemistry.org: logo top left at 141 x 90 px, Medium Teal primary navigation, Medium Blue secondary navigation, Light Gray field, white content panels, Dark Orange 'Join AACT' action. Periodical (Chemistry Solutions) and resource style maps on p. 10.6 and 10.7.
product
Sticky notes, pens, USB drives and similar. The logo must be legible; the association name may be dropped where placement would compromise it.
Full-color logo on white garments, alternate reverse on dark. Embroidered: satin stitch; threads RA 2409 Yellow Mist, RA 2464 Nectar, RA 2328 Pumpkin, MA 1041 Pewter, MA 1046 Mint, MA 1090 Teal, MA 1091 Aqua; logo 3 in wide so the smallest letter is 3/16 in.
campaign
Illustrated ads that carry the pillars and all forms of brand imagery, with a Dark Blue teachchemistry.org bar. Full color or black and white per the publication.
social
AACTconnect on Facebook, Twitter, Pinterest and YouTube, the AACT LinkedIn group, Google+ and blog.teachchemistry.org, as listed in 2014. New accounts follow the same branding convention.
