# Workhorse

> Independent design studio since 2014. Strategic design partners for experts, entrepreneurs, and enterprise. Brands that help experts execute.

This is the AI-discovery file for the Workhorse brand book.
Brand book v1.1.0, updated 2026-05-21.
Voice: Direct, Informed, Confident, Plain-spoken, Precise.

## Canonical spec

- [Brand book overview](https://localhost:3000/brand/workhorse): human-readable surface.
- [spec.md](https://localhost:3000/brand/workhorse/spec.md): drop-in system prompt context.
- [spec.json](https://localhost:3000/brand/workhorse/spec.json): structured machine-readable spec.
- [tokens.css](https://localhost:3000/brand/workhorse/tokens.css): design tokens as CSS variables.
- [tokens.figma.json](https://localhost:3000/brand/workhorse/tokens.figma.json): Figma Variables payload.

## Sub-pages

- [/voice](https://localhost:3000/brand/workhorse/voice): voice rules, do/dont, sample copy by surface.
- [/personas](https://localhost:3000/brand/workhorse/personas): primary audience personas.
- [/applied](https://localhost:3000/brand/workhorse/applied): where this brand is rendered today.
- [/decisions](https://localhost:3000/brand/workhorse/decisions): audit trail of brand decisions.
- [/changelog](https://localhost:3000/brand/workhorse/changelog): spec releases and voice adoptions.
- [/demo](https://localhost:3000/brand/workhorse/demo): run the brand against Claude in-browser.
- [/api](https://localhost:3000/brand/workhorse/api): developer endpoints.

## Callable prompts

- `studio-pitch` via POST https://localhost:3000/api/brand-spec/workhorse/demo
- `about-blurb` via POST https://localhost:3000/api/brand-spec/workhorse/demo
- `engagement-line` via POST https://localhost:3000/api/brand-spec/workhorse/demo
- `platform-line` via POST https://localhost:3000/api/brand-spec/workhorse/demo
- `post-engagement` via POST https://localhost:3000/api/brand-spec/workhorse/demo
- `press-quote` via POST https://localhost:3000/api/brand-spec/workhorse/demo
- `notes-intro` via POST https://localhost:3000/api/brand-spec/workhorse/demo
- `rfp-response` via POST https://localhost:3000/api/brand-spec/workhorse/demo
- `engagement-recap` via POST https://localhost:3000/api/brand-spec/workhorse/demo