{"meta":{"slug":"velocity-one","name":"Velocity One","version":"0.1.0","lastUpdated":"2026-04-21","summary":"Aerospace and defense holding company. Acquires and operates specialized component manufacturers (Aerosphere Power, Cartridge Actuated Devices, EMCORE). Workhorse delivered the brand identity application, photography direction, and WordPress site shipped April 2026."},"foundation":{"name":"Velocity One","established":2024,"foundingBelief":"Every part must perform.","homepageLine":"Building the Future of U.S. Manufacturing","descriptor":"Aerospace and defense holding company backed by Charlesbank Capital Partners.","valueProposition":"Velocity One acquires and operates specialized aerospace and defense component manufacturers, keeping the companies, the people, and the production lines running under capable ownership.","origin":"Formed by Charlesbank Capital Partners to acquire and operate specialized component manufacturers across actuation, energetics, avionics, and power conversion. Operating units include Aerosphere Power, Cartridge Actuated Devices, and EMCORE.","position":"Building the future of U.S. manufacturing.","mission":"Acquire and operate specialized aerospace and defense component manufacturers across actuation, energetics, avionics, and power conversion.","tagline":"You're in capable hands.","brandPromise":"","differentiator":"","voiceSummary":""},"voice":{"tone":["Authoritative","Restrained","Precise","Operational"],"guidelines":[{"rule":"Write the way an operator briefs an investor. State the facts, then stop.","derivedFrom":"Authoritative","explanation":"Velocity One sells trust to founders considering a sale. Quiet confidence beats salesmanship. The audience is sophisticated and reads through marketing language."},{"rule":"Lead with capability and continuity. Reassure the seller their company will be in capable hands.","derivedFrom":"Trust","explanation":"Brand goal: 'You're in capable hands.' Every paragraph should advance the case that Velocity One has done this before and will do it again with discipline."},{"rule":"Use concrete operational language. Name the discipline (actuation, energetics, avionics, power conversion), the unit (facility count, employee count), the partner (Charlesbank). Avoid soft language.","derivedFrom":"Precise","explanation":"Aerospace and defense buyers respond to specificity. Generic 'we acquire and grow companies' reads as a pitch deck. Specific sector vocabulary reads as expertise."},{"rule":"Restraint over rhetoric. No 'transforming.' No 'unlocking value.' No 'world-class.'","derivedFrom":"Restrained","explanation":"Private equity audience. Promotional language reads as compensating. The aesthetic and the copy hold the same line."}],"bannedTerms":["transform","unlock value","world-class","best-in-class","industry-leading","synergy","leverage","passionate about","disrupt","innovative"]},"logo":{"$description":"Velocity One logo system. Four lockups delivered as SVG; all sit on the navy grounds (Asurmen Blue / Asurmen Deep).","marks":[{"id":"full","name":"Full lockup","description":"V monogram, wordmark, and tagline. The complete lockup for covers and hero surfaces.","source":"/media/velocity-one/logo/logo-full.svg","variants":[{"variant":"on-dark","label":"On Asurmen Deep","src":"/media/velocity-one/logo/logo-full.svg","canvas":"#1A2735","format":"svg"}]},{"id":"wordmark","name":"Wordmark","description":"Wordmark only. Default lockup on most surfaces.","source":"/media/velocity-one/logo/logo-wordmark.svg","variants":[{"variant":"on-dark","label":"On Asurmen Blue","src":"/media/velocity-one/logo/logo-wordmark.svg","canvas":"#24374C","format":"svg"}]},{"id":"wordmark-tag","name":"Wordmark with descriptor","description":"Wordmark with the descriptor tagline for surfaces that need the category stated.","source":"/media/velocity-one/logo/logo-wordmark+tag.svg","variants":[{"variant":"on-dark","label":"On Asurmen Blue","src":"/media/velocity-one/logo/logo-wordmark+tag.svg","canvas":"#24374C","format":"svg"}]},{"id":"monogram","name":"V monogram","description":"V monogram with aircraft silhouette. Favicon and small surfaces.","source":"/media/velocity-one/logo/logo-logomark.svg","variants":[{"variant":"on-dark","label":"On Asurmen Deep","src":"/media/velocity-one/logo/logo-logomark.svg","canvas":"#1A2735","format":"svg"}]}]},"color":{"palette":[{"name":"asurmenBlue","group":"brand","label":"Asurmen Blue","hex":"#24374C","role":"Primary · PMS 7546, authority and depth","notes":"Asurmen Blue · Primary · PMS 7546, authority and depth"},{"name":"asurmenBlueDeep","group":"brand","label":"Asurmen Deep","hex":"#1A2735","role":"Primary · Hero overlays and dark surfaces","notes":"Asurmen Deep · Primary · Hero overlays and dark surfaces"},{"name":"brightOrange","group":"brand","label":"Bright Orange","hex":"#E3AC42","role":"Accent · PMS 143, hover, CTA, graphic highlight at ~5% ratio","notes":"Bright Orange · Accent · PMS 143, hover, CTA, graphic highlight at ~5% ratio"},{"name":"battleshipGray","group":"neutral","label":"Battleship Gray","hex":"#8A897C","role":"Secondary · PMS 403, stability","notes":"Battleship Gray · Secondary · PMS 403, stability"},{"name":"silver","group":"neutral","label":"Silver","hex":"#BDBBB0","role":"Secondary · PMS 413, sophistication","notes":"Silver · Secondary · PMS 413, sophistication"},{"name":"mist","group":"neutral","label":"Mist","hex":"#ECF0F6","role":"Background · Light surface","notes":"Mist · Background · Light surface"},{"name":"whiteSmoke","group":"neutral","label":"White Smoke","hex":"#F5F3F5","role":"Background · Soft contrast","notes":"White Smoke · Background · Soft contrast"},{"name":"white","group":"neutral","label":"White","hex":"#FFFFFF","role":"Background","notes":"White · Background"},{"name":"black","group":"neutral","label":"Ink","hex":"#0B121A","role":"Neutral · Near-black for type on light surfaces","notes":"Ink · Neutral · Near-black for type on light surfaces"}]},"typography":{"families":[{"name":"Inter","role":"primary","fontFamily":"'Inter', ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif","notes":"Inter · running copy, navigation, UI. Holds the screen from 13px caption to 22px lede."},{"name":"Mencken Std","role":"display","fontFamily":"'Mencken Std', Georgia, 'Times New Roman', serif","notes":"Mencken Std · section heads and editorial pull statements. Carries the institutional register."},{"name":"Space Mono","role":"mono","fontFamily":"'Space Mono', ui-monospace, SFMono-Regular, Menlo, monospace","notes":"Space Mono · section folios, ledger labels, eyebrows. The data voice."}],"scale":[]}}