# Native Plant Trust

> Brand book companion to the Native Plant Trust client engagement. Source of truth for the OKLCH ramps, Basetica typography, and the conservation-first voice that runs through the live site at native-plant-trust.pages.dev.

This is the AI-discovery file for the Native Plant Trust brand book.
Brand book v1.0.0, updated 2026-04-30.
Voice: Authoritative, Grounded, Curious, Plain-spoken.

## Canonical spec

- [Brand book overview](https://localhost:3000/brand/native-plants): human-readable surface.
- [spec.md](https://localhost:3000/brand/native-plants/spec.md): drop-in system prompt context.
- [spec.json](https://localhost:3000/brand/native-plants/spec.json): structured machine-readable spec.
- [tokens.css](https://localhost:3000/brand/native-plants/tokens.css): design tokens as CSS variables.
- [tokens.figma.json](https://localhost:3000/brand/native-plants/tokens.figma.json): Figma Variables payload.

## Sub-pages

- [/voice](https://localhost:3000/brand/native-plants/voice): voice rules, do/dont, sample copy by surface.
- [/personas](https://localhost:3000/brand/native-plants/personas): primary audience personas.
- [/applied](https://localhost:3000/brand/native-plants/applied): where this brand is rendered today.
- [/decisions](https://localhost:3000/brand/native-plants/decisions): audit trail of brand decisions.
- [/changelog](https://localhost:3000/brand/native-plants/changelog): spec releases and voice adoptions.
- [/demo](https://localhost:3000/brand/native-plants/demo): run the brand against Claude in-browser.
- [/api](https://localhost:3000/brand/native-plants/api): developer endpoints.

## Callable prompts

- `newsletter-intro` via POST https://localhost:3000/api/brand-spec/native-plants/demo
- `species-spotlight` via POST https://localhost:3000/api/brand-spec/native-plants/demo
- `program-announce` via POST https://localhost:3000/api/brand-spec/native-plants/demo
- `conservation-statement` via POST https://localhost:3000/api/brand-spec/native-plants/demo
- `donor-appeal` via POST https://localhost:3000/api/brand-spec/native-plants/demo