# Ideal State

> A civic-technology consultancy designing knowledge architecture for organizations driving systemic change. The brand reads as a literal pronunciation key. /īdē[ə]l/stāt/. A filepath. A pause. A pivot from current state to ideal state.

This is the AI-discovery file for the Ideal State brand book.
Brand book v1.0.0, updated 2017-09-21.
Voice: Plainspoken, Ambitious, Warm.

## Canonical spec

- [Brand book overview](https://localhost:3000/brand/ideal-state): human-readable surface.
- [spec.md](https://localhost:3000/brand/ideal-state/spec.md): drop-in system prompt context.
- [spec.json](https://localhost:3000/brand/ideal-state/spec.json): structured machine-readable spec.
- [tokens.css](https://localhost:3000/brand/ideal-state/tokens.css): design tokens as CSS variables.
- [tokens.figma.json](https://localhost:3000/brand/ideal-state/tokens.figma.json): Figma Variables payload.

## Sub-pages

- [/voice](https://localhost:3000/brand/ideal-state/voice): voice rules, do/dont, sample copy by surface.
- [/personas](https://localhost:3000/brand/ideal-state/personas): primary audience personas.
- [/applied](https://localhost:3000/brand/ideal-state/applied): where this brand is rendered today.
- [/decisions](https://localhost:3000/brand/ideal-state/decisions): audit trail of brand decisions.
- [/changelog](https://localhost:3000/brand/ideal-state/changelog): spec releases and voice adoptions.
- [/demo](https://localhost:3000/brand/ideal-state/demo): run the brand against Claude in-browser.
- [/api](https://localhost:3000/brand/ideal-state/api): developer endpoints.