{"meta":{"slug":"growkit","name":"Growkit","version":"1.0.0","lastUpdated":"2026-06-04","canonicalUrl":"/brand/growkit","summary":"Growkit gives you a systematized base to start a project on day one and grow it without rebuilding. The wireframe-clean component starter you restyle into your own brand.","changeNote":"v1.0 (June 2026). First company brand for Growkit, authored on the Workhorse platform as a worked example: green-forward identity, growth voice, Sora and Inter type, seedling logomark. Distinct from the neutral basic starter theme Growkit ships."},"foundation":{"name":"Growkit","established":2026,"homepageLine":"Start on a base that grows with you.","descriptor":"Component starter. Design tokens. Systematized base.","valueProposition":"Growkit gives you a systematized base so you can start a project on day one and grow it without rebuilding. A wireframe-clean component starter and a token system you restyle into your own brand.","origin":"Growkit started as the question every project asks on day one: what do we build on? Most teams either reinvent the basics or inherit a tangle they cannot restyle. Growkit packages the basics as a neutral, well-named starter, the kind of base you plant once and grow on, so the first commit is the interesting part of the work, not the plumbing.","position":"The systematized base you start projects on.","tagline":"Plant a base that grows.","elevatorPitch":"Growkit is a wireframe-clean component starter and token system. Install the base, restyle the tokens into your brand, and grow from a foundation that was designed to be extended. It is the fastest honest way to start a real project.","mission":"Make the first day of a project the day you start building, not the day you start over.","brandPromise":"A base you can grow on. Neutral by default, yours after one restyle, never a rebuild.","differentiator":"A deliberately low-fidelity, brand-agnostic starter with a real token contract. You restyle the system, you do not fight it.","voiceSummary":"Plainspoken and encouraging. Growth and gardening metaphors are native to Growkit. Practical over hype."},"audience":{"$description":"Growkit. Audience. Authored June 2026.","primary":"Builders starting new projects: indie developers, design engineers, and small product teams who want a real base on day one.","descriptors":["Developers who want to start building, not configuring, on the first commit.","Design engineers who need a token system they can restyle into a brand.","Small teams standing up many projects who want a consistent, extensible base."]},"voice":{"$description":"Growkit. Voice. Authored June 2026 as the first company brand voice for Growkit. Growth and gardening metaphors (grow, seed, plant, base, roots) are NATIVE to Growkit and sanctioned here, unlike the rest of the platform where they are reserved. Practical and encouraging, never hypey. No em dashes. This is the one allowed hand-authoring of voice.json; later changes route through /voice-queue.","tone":["Plainspoken","Encouraging","Practical"],"characterTagline":"Plant a base that grows.","characterTraits":["Grounded","Generous","Systematic","Optimistic","Unfussy","Hands-on","Patient"],"rules":["Growth and gardening metaphors are welcome: grow, seed, plant, base, roots, branch. Use them with restraint, not in every sentence.","Lead with what the reader builds, not with the tooling.","Prefer plain verbs over jargon: start, restyle, extend, ship.","No hype words: revolutionary, magic, effortless. Growkit is honest about the work.","No em dashes. Use periods, commas, colons, parentheses."]},"logo":{"$description":"Growkit. Logo notes. Authored June 2026.","wordmark":"Growkit set in Sora SemiBold, tight tracking, lowercase. The 'o' carries a small sprout mark above the baseline at large sizes.","logomark":"A seedling: two leaves rising from a single stem over a short base line. Reads as growth from a foundation. Works as a single-color mark in Seedling Green or Soil.","clearspace":"Keep clear space equal to the height of the seedling's base line on all sides.","usage":"Seedling Green on Paper or White is the default. Soil on light backgrounds and Paper on dark backgrounds are the mono fallbacks. Do not place the green mark on terracotta or amber."},"color":{"palette":[{"name":"seedling","group":"green","label":"Seedling Green. Primary. The point of recognition.","hex":"#1Fae5a","notes":"Seedling Green. Primary. The point of recognition."},{"name":"moss","group":"green","label":"Moss. Deeper green for institutional weight.","hex":"#16794A","notes":"Moss. Deeper green for institutional weight."},{"name":"sprout","group":"green","label":"Sprout. Light green for accents and highlights.","hex":"#7BD389","notes":"Sprout. Light green for accents and highlights."},{"name":"terracotta","group":"clay","label":"Terracotta. Warm counterpoint to the green.","hex":"#D9763C","notes":"Terracotta. Warm counterpoint to the green."},{"name":"amber","group":"clay","label":"Amber. Sun, for callouts.","hex":"#E8A23D","notes":"Amber. Sun, for callouts."},{"name":"soil","group":"neutral","label":"Soil. Near-black ink.","hex":"#1A1714","notes":"Soil. Near-black ink."},{"name":"bark","group":"neutral","label":"Bark. Muted body text.","hex":"#5A5247","notes":"Bark. Muted body text."},{"name":"stone","group":"neutral","label":"Stone. Borders and dividers.","hex":"#CDC8BE","notes":"Stone. Borders and dividers."},{"name":"paper","group":"neutral","label":"Paper. Warm canvas background.","hex":"#FAF8F4","notes":"Paper. Warm canvas background."},{"name":"white","label":"White","hex":"#FFFFFF","notes":"White"}],"narrative":{"eyebrow":"Brand Identity / Color","headline":"The color of new growth.","subhead":"Vivid where the work begins.","body":"Growkit's palette reads like the first green of a planted base: a bright, optimistic primary against warm, grounded neutrals. The company is vivid on purpose, because the product it ships is a neutral canvas you make your own."}},"typography":{"families":[{"name":"Sora","role":"primary","fontFamily":"'Sora', 'Inter', ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif","notes":"Sora. Headline face. Geometric and friendly with a technical edge."},{"name":"Inter","role":"editorial","fontFamily":"'Inter', ui-sans-serif, system-ui, -apple-system, sans-serif","notes":"Inter. Body and long-form. The quiet workhorse."},{"name":"JetBrains Mono","role":"mono","fontFamily":"'JetBrains Mono', ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, monospace","notes":"JetBrains Mono. Install commands, data, version stamps."},{"name":"Sora","role":"condensed","fontFamily":"'Sora', 'Inter', ui-sans-serif, sans-serif","notes":"Sora at tighter tracking. Short labels and dense headings."}],"scale":[{"name":"display","value":"4.300rem","use":"69px. Display headlines"},{"name":"h1","value":"3.583rem","use":"57px. Hero / page title"},{"name":"h2","value":"2.986rem","use":"48px. Section headline"},{"name":"h3","value":"2.488rem","use":"40px. Sub-section"},{"name":"h4","value":"2.074rem","use":"33px. Card heading"},{"name":"h5","value":"1.728rem","use":"28px. Small heading"},{"name":"h6","value":"1.440rem","use":"23px. Eyebrow / kicker"},{"name":"lead","value":"1.200rem","use":"19px. Lede / large body"},{"name":"body","value":"1.000rem","use":"16px. Default body"},{"name":"small","value":"0.833rem","use":"13px. Secondary text"},{"name":"xs","value":"0.694rem","use":"11px. Labels, meta, mono"}],"narrative":{"eyebrow":"Brand Elements / Typography","headline":"Clear at every size.","subhead":"Readable first, characterful second.","body":"Growkit type favors clarity. Sora gives headlines a friendly, geometric edge; Inter keeps body copy quiet and legible; the mono carries the install commands and version stamps that a developer brand lives on."}}}