# Growkit > Growkit gives you a systematized base to start a project on day one and grow it without rebuilding. The wireframe-clean component starter you restyle into your own brand. This is the AI-discovery file for the Growkit brand book. Brand book v1.0.0, updated 2026-06-04. Voice: Plainspoken, Encouraging, Practical. ## Canonical spec - [Brand book overview](https://localhost:3000/brand/growkit): human-readable surface. - [spec.md](https://localhost:3000/brand/growkit/spec.md): drop-in system prompt context. - [spec.json](https://localhost:3000/brand/growkit/spec.json): structured machine-readable spec. - [tokens.css](https://localhost:3000/brand/growkit/tokens.css): design tokens as CSS variables. - [tokens.figma.json](https://localhost:3000/brand/growkit/tokens.figma.json): Figma Variables payload. ## Sub-pages - [/voice](https://localhost:3000/brand/growkit/voice): voice rules, do/dont, sample copy by surface. - [/personas](https://localhost:3000/brand/growkit/personas): primary audience personas. - [/applied](https://localhost:3000/brand/growkit/applied): where this brand is rendered today. - [/decisions](https://localhost:3000/brand/growkit/decisions): audit trail of brand decisions. - [/changelog](https://localhost:3000/brand/growkit/changelog): spec releases and voice adoptions. - [/demo](https://localhost:3000/brand/growkit/demo): run the brand against Claude in-browser. - [/api](https://localhost:3000/brand/growkit/api): developer endpoints.