# Faison

> DC real estate brand. Class, character, and charm. Pivoted away from the descriptive 'Real Estate in DC' name to a brand built for quiet authority and category expansion. Brand book published 2021.

This is the AI-discovery file for the Faison brand book.
Brand book v1.0.0, updated 2021-12-01.
Voice: Quiet, Warm, Authoritative, Local.

## Canonical spec

- [Brand book overview](https://localhost:3000/brand/faison): human-readable surface.
- [spec.md](https://localhost:3000/brand/faison/spec.md): drop-in system prompt context.
- [spec.json](https://localhost:3000/brand/faison/spec.json): structured machine-readable spec.
- [tokens.css](https://localhost:3000/brand/faison/tokens.css): design tokens as CSS variables.
- [tokens.figma.json](https://localhost:3000/brand/faison/tokens.figma.json): Figma Variables payload.

## Sub-pages

- [/voice](https://localhost:3000/brand/faison/voice): voice rules, do/dont, sample copy by surface.
- [/personas](https://localhost:3000/brand/faison/personas): primary audience personas.
- [/applied](https://localhost:3000/brand/faison/applied): where this brand is rendered today.
- [/decisions](https://localhost:3000/brand/faison/decisions): audit trail of brand decisions.
- [/changelog](https://localhost:3000/brand/faison/changelog): spec releases and voice adoptions.
- [/demo](https://localhost:3000/brand/faison/demo): run the brand against Claude in-browser.
- [/api](https://localhost:3000/brand/faison/api): developer endpoints.

## Callable prompts

- `listing-blurb` via POST https://localhost:3000/api/brand-spec/faison/demo
- `market-update` via POST https://localhost:3000/api/brand-spec/faison/demo
- `neighborhood-spotlight` via POST https://localhost:3000/api/brand-spec/faison/demo
- `agent-bio` via POST https://localhost:3000/api/brand-spec/faison/demo
- `press-line` via POST https://localhost:3000/api/brand-spec/faison/demo